Over the last couple of decades, vendor-specific conferences have complemented and in some markets even supplanted general industry events. Intel, Microsoft, Sun/Oracle, Apple, and many other companies have had huge, successful shows year after year. Perhaps it’s a sign of a certain level of maturity when a company has the resources to hold its own event and the appeal to attract a large crowd.
In the world of EDA (and IP, and embedded systems), ARM is certainly one of the biggest recent success stories. As the company has grown, its small technical events have evolved into a major show now known as ARM TechCon. Breker will be both speaking and exhibiting at this week’s event in Santa Clara, just down the road from Breker’s headquarters in San Jose.