Become Your Customers
Saranyan Vigraham has a PhD in Computer Science. Currently, he is researching on the best and sustainable product development practices both in the EDA domain, and outside. Prior to this, he was with Qualcomm for over three years where he focused on analog verification methodologies. Before joining … More »
The curse of knowledge
October 21st, 2010 by Saranyan Vigraham
I read about the curse of knowledge in an NY times article.
How many times have we been bitten by this? How many times we have inferred something completely subjective out of a customer engagement/inquiry? Do we understand what our customers really need? You will be amazed at the number of times we forget to ask questions because we are bitten by the curse of knowledge. Our perception and mental models of our own expertise provides the answers to the questions, which should not be the case. Our customers should be providing the answers. We need to ask them the questions and shut our mental models.
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