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Archive for October 21st, 2010

The curse of knowledge

Thursday, October 21st, 2010

What did you hear?

I read about the curse of knowledge in an NY times article.

The term curse of knowledge was coined first in a 1989 journal on political economy meaning that when you become the expert in some subject, it is hard for you to imagine not knowing what you do.

How many times have we been bitten by this? How many times we have inferred something completely subjective out of a customer engagement/inquiry? Do we understand what our customers really need? You will be amazed at the number of times we forget to ask questions because we are bitten by the curse of knowledge. Our perception and mental models of our own expertise provides the answers to the questions, which should not be the case. Our customers should be providing the answers. We need to ask them the questions and shut our mental models.

S2C: FPGA Base prototyping- Download white paper

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