Graham is VP of Marketing at Real Intent. He has over 20 years experience in the design automation industry. He has founded startups, brought Nassda to an IPO and previously was Sales and Marketing Director at Internet Business Systems, a web portal company. Graham has a Bachelor of Computer … More »
How Big is WWD – the Wide World of Design?
November 13th, 2014 by Graham Bell
Its a fact of life that semiconductor design is a world-wide activity, and that EDA companies are helping customers in a 24 hour day. How international is this world? According to the latest statistics from the EDA Consortium, over 50% of the business activity is outside North America. The total of EDA, semiconductor IP and design services revenue was 6.9 billion dollars in 2013. Comparing this to a world population of 7.1 billion means roughly one dollar per person was spent on the wide world of design.
While Real Intent is not a large company in the world of EDA, we do have representation for our verification products through-out the world and have just added two new distributors in Asia.
In India, we added a second distributor, Claytronic Solutions. This move extends Real Intent’s customer care efforts worldwide and addresses growing demand among design teams throughout India for local expertise and support of Real Intent’s advanced verification solutions.Incorporated in 2010, Bangalore-based Claytronics provides specialized services and expertise at each stage of a product’s life cycle; it accelerates and simplifies the journey from concept to market with one-stop shopping for solutions and products in consumer electronics, multimedia, automotive and infotainment, and defense and aerospace. Claysol’s management team has deep design expertise and holds patents in multi-core parallel processing, multi-core architecture and video processing. In our view Claysol offers the uncompromising level of service and support we were looking for to meet the surging interesting the Indian market.
Umesh Tallam, Engineering Director of Claytronics, is looking forward to the new collaboration since “partnering with leading international vendors like Real Intent provides our customers unparalleled tools to help them build globally competitive products quickly and cost-effectively.’
Our other new distributor is Kaviaz Technology in Taiwan.
The move strengthens Real Intent’s local sales and support for handling Taiwan’s fast-growing interest in Real Intent’s solutions for early functional verification and advanced sign-off verification. It also complements Real Intent’s existing sales and support teams in the rest of Asia.
Kaviaz, which means “best friend,” was established in 2008 to provide the best possible service and support for EDA customers in Taiwan. Its broad expertise spans logic design and verification tools, analog/mixed-signal tools, physical implementation and analysis tools, mask tools and IP distribution.
We picked Kaviaz since it is renowned for its long-standing technical expertise in the EDA arena, and for its uncompromising dedication to addressing customer needs. We think this synergistic partnership brings proven ways to accelerate design sign-off to electronic engineering teams throughout Taiwan
Timing Huang, president of Kaviaz Technology, has told me he is always seeking out leading-edge verification solutions for innovative companies in the Taiwan market looking for efficiency gains. He thinks Real Intent’s Ascent and Meridian products will boost the productivity of his clients.
Real Intent is looking to expand further into Asia in support of our growing customer list. Stay tuned for further announcements.