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Graham Bell
Graham Bell
Graham is VP of Marketing at Real Intent. He has over 20 years experience in the design automation industry. He has founded startups, brought Nassda to an IPO and previously was Sales and Marketing Director at Internet Business Systems, a web portal company. Graham has a Bachelor of Computer … More »

Video Keynote: New Methodologies Drive EDA Revenue Growth

August 21st, 2014 by Graham Bell

Wally Rhines from Mentor gave an excellent keynote at the 51st Design Automation Conference on how EDA grows by solving new problems.  In his short talk, he references an earlier keynote he gave back in 2004 and what has changed in the EDA industry since that time.

Here is a quick quote from his presentation: “Our capability in EDA today is largely focused on being able to verify that a chip does what it’s supposed to do. The problem of verifying that it doesn’t do anything it’s NOT supposed to do is a much more difficult one, a bigger one, but one for which governments and corporations would pay billions of dollars for to even partially solve.”

Where do you think future growth will come in EDA?

The original video is from the DAC web-site video archive and can be seen here.  Wally’s full presentation is here.


WALDEN C. RHINES is Chairman and Chief Executive Officer of Mentor Graphics, a leader in worldwide electronic design automation with revenue of $1.2 billion in 2013. During his tenure at Mentor Graphics, revenue has more than tripled and Mentor has grown the industry’s number one market share solutions in four of the ten largest product segments of the EDA industry.

Prior to joining Mentor Graphics, Rhines was Executive Vice President of Texas Instruments’ Semiconductor Group, sharing responsibility for TI’s Components Sector, and having direct responsibility for the entire semiconductor business with more than $5 billion of revenue and over 30,000 people.

During his 21 years at TI, Rhines managed TI’s thrust into digital signal processing and supervised that business from inception with the TMS 320 family of DSP’s through growth to become the cornerstone of TI’s semiconductor technology. He also supervised the development of the first TI speech synthesis devices (used in “Speak & Spell”) and is co-inventor of the GaN blue-violet light emitting diode (now important for DVD players and low energy lighting). He was President of TI’s Data Systems Group and held numerous other semiconductor executive management positions.

Rhines has served five terms as Chairman of the Electronic Design Automation Consortium and is currently serving as co-vice-chairman. He is also a board member of the Semiconductor Research Corporation and First Growth Family & Children Charities. He has previously served as chairman of the Semiconductor Technical Advisory Committee of the Department of Commerce, as an executive committee member of the board of directors of the Corporation for Open Systems and as a board member of the Computer and Business Equipment Manufacturers’ Association (CBEMA), SEMI-Sematech/SISA, Electronic Design Automation Consortium (EDAC), University of Michigan National Advisory Council, Lewis and Clark College and SEMATECH.

Dr. Rhines holds a Bachelor of Science degree in metallurgical engineering from the University of Michigan, a Master of Science and Ph.D. in materials science and engineering from Stanford University, a master of business administration from Southern Methodist University and an Honorary Doctor of Technology degree from Nottingham Trent University.

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