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Graham Bell
Graham Bell
Graham is VP of Marketing at Real Intent. He has over 20 years experience in the design automation industry. He has founded startups, brought Nassda to an IPO and previously was Sales and Marketing Director at Internet Business Systems, a web portal company. Graham has a Bachelor of Computer … More »

Quick Reprise of DAC 2014

June 5th, 2014 by Graham Bell

Thanks to everyone that came to the 2014 Design Automation Conference.  It was a successful show with maximum traffic on Tuesday afternoon.  At the Real Intent booth we were giving away Roses (yes they were real!) and had a photo booth as well.   Visitors could dress up in world-cup soccer jerseys and hoist the World Cup 2014 Trophy.


We also had the Official FIFA World Cup Soccer video game to challenge our visitors.


We also had a Partner Passport that visitors could get stamped to win prizes.   At the MathWorks stand in the Automotive Pavilion visitors could see our Ascent Lint tool integrated with MathWork’s MATLAB HDL Coder synthesis.   Similarly, Calypto Catapult also has an integration with Ascent Lint to qualify designers’ synthesized RTL code.   We were also demonstrating an integration with our partner Defacto, where Real Intent’s Meridian CDC can send environmental setup information to Defacto’s STAR DFT tool.


Real Intent was the Organizer for the “Asymptote of Verification” panel.   It was well attended with over 80 designers and engineers in the room.  I think this was quite an achievement as it was the last panel of the day, and beer and wine receptions were already underway.  The panelists Brian Hunter from Cavium, San Jose, CA; Holger Busch from Infineon, Munich, Germany and Wolfgang Roesner from IBM, Austin, TX  brought their considerable industry to the discussion.   Attendees got to hear “the unique attributes of graph-based scenario models, including starting from the intended goal and being able to deterministically generate a test case to get there and that graphs are an effective way to communicate design intent between designers and verification engineers.”

There will be more to tell of what we saw and heard at DAC 2014 in San Francisco in future blog postings.  Until then, please let me know what you and saw heard.

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