Real Talk
Lauro Rizzatti - General Manager, EVE-USA
Lauro is general manager of EVE-USA. He has more than 30 years of experience in EDA and ATE, where he held responsibilities in top management, product marketing, technical marketing and engineering. Satisfaction EDA Style!January 10th, 2011 by Lauro Rizzatti - General Manager, EVE-USA
EVE’s founder and CEO Luc Burgun took home the spoils at DAC last June with his winning performance as an EDA360 Idol, the industry’s top talent show, during the Cadence/Denali Party. Besting four other contestants, Luc delighted party goers by performing the Rolling Stones classic, “ (I Can’t Get No) Satisfaction,” with lyrics rewritten to appeal to DAC attendees. Luc had some fun with this. His rewritten refrain laments, “I can’t get no satisfaction, I can’t get no bug reaction,” which makes you wonder if the lyrics played a significant role in his win. After all, we’ve all heard verification engineers complain about the tools they have at hand and the amount of time verification takes out of the project budget. Let’s ask the judges. “At the Denali Finale, all performers were exceptional,” says Judge Simon Davidmann, president and CEO of Imperas. “Luc stood out for his stage presence, singing ability and a well-chosen song with lyrics everyone associated with EDA can relate to. His guitar playing was pretty good, too.” Judge Dennis Brophy, director of strategic business development at Mentor Graphics Corporation, weighs in with: “Despite formidable competition, Luc Burgun showed us he really knows how to rock out. His rendition of ‘Satisfaction’ told us that successful transactions are indeed the key to satisfaction!” In another stanza, Luc sings, “When I’m drivin’ in my car, When EDA man comes on the radio, He’s tellin’ me more and more, About some useless simulation, Supposed to fire design acceleration.” Useless simulation? Fire design acceleration? Well, in the real world, we would never advocate that because each verification tool serves a purpose and works on a specific problem. Real Intent’s verification solutions, for example, use innovative formal techniques in an easy-to-use methodology, solving critical problems with comprehensive error detection. And, of course, Luc advocates the use of hardware emulation as a solution. “Well, I’m doin’ billion cycles, And I’m tryin’ this and I’m trying that, And I’m tryin’ to find the weak bug kink, When boss says get emulation later next week, ‘Cause you see I’m on losing streak.” After all, a new generation of hardware emulators, including EVE’s ZeBu, can handle a billion ASIC gates and offers flexible support for hardware verification, software development, and hardware/software co-verification across multiple SoC applications. That should give some satisfaction! In case you missed his performance, you can view it here: http://www.youtube.com/watch?v=8SBrDnj0nc0 Are you curious about the rewritten lyrics? Here they are: Satisfaction EDA Style
I can’t get no satisfaction ‘Cause I try and I try and I try and I try When I’m drivin’ in my car When EDA man comes on the radio I can’t get no satisfaction ‘Cause I try and I try and I try and I try When I’m workin’ my SoC And Moore’s Law tells me I can’t get no satisfaction ‘Cause I try and I try and I try and I try Well, I’m doin’ billion cycles And I’m tryin’ to find the weak bug kink I can’t get no, I can’t get no |
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