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Jin Zhang, Director of Technical Marketing
Jin Zhang, Director of Technical Marketing
Ms. Zhang has over 12 years of experience working in the Electronic Design Automation (EDA) industry, driving the effort of bringing new products to market. At Real Intent, she is the Director of Technical Marketing. Prior to that, she has worked at Cadence Design Systems and Lattice Semiconductor … More »

Google and Real Intent, 1st Degree LinkedIn

 
January 15th, 2010 by Jin Zhang, Director of Technical Marketing

In the special issue of IEEE Spectrum, “Winners & Losers 2010, the year’s best and worst technology”, Google Chrome was chosen as the winner in the computing category. The opening paragraph of Sally Adee’s article, “Chrome the Conqueror, Google’s new online operating system could be the Windows killer”, is very interesting:

Is GOOGLE GOD? There is a test for that: omnipresent, omniscient, and omnipotent. Omnipresence? Check. There is Gmail, Google Maps, Google Calendar, Google Earth, Google Mars, Google Apps (the word-processing, spread-sheeting service). They’re all everywhere, all the time.

Indeed Google is everywhere today. It is hard to imagine that it was only August 1998 when Andy Bechtolsheim wrote a check of $100,000 on the spot for Google founders Larry and Sergey.  

Real Intent and Google are linked together in two ways: through one special connection, and another of a more common nature.

The special connection is that both Google and Real Intent shared the same legendary angel investor in Andy Bechtolsheim. Andy is a true visionary – he saw the innovative ideas behind both companies. Needless to say, not only Andy, but we all have benefited from Google’s achievements.  Real Intent, though less well-known than Google, has also made its marks and withstood numerous economic challenges in the last 10 years. Real Intent pioneered the concept of intent-driven verification, a term often co-opted by competitors in their data sheets and articles. Like Google, Real Intent has invested in the development of numerous very sophisticated underlying technologies to make the ultimate user experience simple, intuitive and very efficient. Throughout the years, Andy has been an unwavering support for Real Intent because he believes in the productivity-driven automatic formal technology employed in Real Intent’s verification solutions and the high efficiency of our team’s operations. Not many companies share this special connection with Google.

The common connection is that like millions of others, we are Google users. The marketing team at Real Intent makes extensive use of many of Google’s applications – Google doc, Google Calendar, Goosync, and Google Analytics to just name a few.

Google Analytics has been a great tool for our marketing team to measure how well we are doing in the marketplace. We track the number and geographical regions of visitors to our website (www.realintent.com) and see where the interest comes from.  For example, we learned that in 2009, new visits to Real Intent website came from 34 countries/territories. The top ten are: United States, Japan, India, Israel, Germany, United Kingdom, France, China, Taiwan and Spain. We also know how the visitors found us (not surprisingly, most through Google search), how long they stayed at our site, and what pages they visited. The collected data helps us determine if we are hitting the mark with our marketing efforts, to see what is interesting to people in the design industry, and to make sure we provide the right information for our customers.

You can say that Real Intent is a user of Google tools like the rest of the world, but also has a very special brotherly connection.

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2 Responses to “Google and Real Intent, 1st Degree LinkedIn”

  1. I’m unable to comprehend the scope of this article where you compare Real Intent a Verification tool provider in the EDA segment specializing in Design & Verification as compared to Google which is an internet information provider giant– This is like comparing chalk and cheese :-)
    True Andy B had some initial stake in both the companies where Google has taken off and Real Intent is still in its infancy due to the current macroeconomic conditions and miserable book to bill ratio in the Semiconductor sector.
    Google analytics is available to everyone to track the funnel for the visits, hit rates and bounce rates from many users but is not an indicator to measure conversion rate, volume or Total cost of ownership.
    I would like to hear more about Real Intent’s go to market strategy, SoC Verification challenges from a marketing perspective, customer feedback, endorsements and Market outlook for Q1.
    Nevertheless good article and i enjoyed reading it.

  2. Jin Zhang, Director of Technical Marketing Jin Zhang says:

    Hello Dilip:

    Thank you for your interest and comment on the blog. The article is intended to point out a connection between the two companies that most people don’t know about, not to compare them. As you mentioned, different industry, different economy, it would be hard to compare.

    Google analytics is a tool for us, but not the end of the means. Real Intent has launched the weekly Real Talk blog, so you will hear more about us on the topics you mentioned. Stay tuned :)

    Thanks again!

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