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Peggy Aycinena
Peggy Aycinena
Peggy Aycinena is a freelance journalist and Editor of EDA Confidential at www.aycinena.com. She can be reached at peggy at aycinena dot com.

ASQED: Get Thee to Kuala Lumpur

 
July 8th, 2009 by Peggy Aycinena

Cool stuff’s happening next week in Malaysia as ASQED, the debut edition of Asia ISQED, unfolds in Kuala Lumpur on July 15th and 16th. Conference organizers will welcome 400+ attendees, a 100-percent increase over their initial attendance expectations – very impressive, as other technical conferences in the industry lament decreasing registrations.

When I spoke by phone on July 8th with Ali Iranmanesh, Founder and CEO of Silicon Valley’s ISQED and now Kuala Lumpur’s ASQED, he was preparing to leave for Malaysia and was understandably excited: “There’s definitely a market for [these types of events] in Asia – Malaysia, in particular – where there are multiple fabs, packaging, and design facilities. I expect ASQED will become bigger each year based on the great interest we’re already seeing.”

As proof, Iranmanesh noted the Malaysia Ministry of Innovation has decided to step in as an additional sponsor of the conference (other sponsors include Synopsys, Mentor Graphics, Cadence, and the Malaysia Institute of Microsystems) and has expressed interest in securing Kuala Lumpur as the ASQED venue for at least the next 3 years.

I asked Iranmanesh if other venues in Asia might be of equal interest. He said the enthusiasm of the Malaysian sponsors makes Kuala Lumpur a particularly attractive location for ASQED, as well as the multiple tourist destinations nearby, including beautiful beaches, golf courses, and the iconic Petronas Twin Towers.

Iranmanesh added that Kuala Lupmur’s a balmy 80 degrees with only moderate humidity in July: “It’s a great time of the year to be there.”

Others clearly agree. Per Iranmanesh: “People are coming from Singapore, Korea, Malaysia, India, China, Taiwan and the Middle East. [Recently], many people from these countries have been having difficulty getting to ISQED in Silicon Valley – in particular, many from Asia – due to travel restrictions, visa problems, and financial problems. We’re addressing that need with ASQED, and [a program appropriate] for engineers and upper management.”

To satisfy those audiences, Synopsys President & COO Chi-Foon Chan and University of Tokyo Professor & Solar expert Takashi Tomita are traveling to Kuala Lumpur to give the opening keynotes on July 15th, as well as Verdant Electronics President Joseph Fjelstad, Cadence SVP Charlie Huang, and NXP VP of Research Hans Rijns.

Following these high-profile speakers, ASQED’09 will offer multiple technical tracks, with the majority of the papers coming from Asia (the remainder from the U.S. and Europe). The principle topics of interest, per Iranmanesh, appear to be circuits and systems, design automation methodologies, test and verification, and packaging. Other topics on the program include PCBs, photovoltaic technology, low-power design, and nano/bio-tech. Clearly cool stuff.

So, is it too late for you to get yourself to ASQED in Kuala Lumpur by July 15th? Probably, but there’s always next year. In fact, given the expectations and apparent demand for such conferences in Asia, there may come a time when ASQED becomes the flagship product in the organizers’ portfolio, with ISQED serving as the “satellite campus.” Would the mandate then be, Get Thee to Silicon Valley?  

[Note: Dr. Ali Iranmanesh also serves as Founder, CEO, and Chairman of the Silicon Valley Technical Institute.]

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