Today, globalizing is as important as having the right products and going after the right markets. Making the local sales operations productive is imperative whether the goal is to grow or merge a small company.
Globalizing is as important as having the right products and going after the right markets. In EDA all strategic customers have global operations. Most of them will look at products from different global perspectives, will do evaluations in different locations and will consider purchasing new products only if they serve their multiple groups. Wide Area Network software is the norm, not the exception. An evaluation in India, for a customer in Europe who will place an order in the United States is not uncommon, but it can wreak havoc on a non globalized sales force.