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Archive for May 31st, 2010

Psst… DAC visitor! Take a tip from a vendor insider

Monday, May 31st, 2010

As an insider on the vendor side of the table for the past 25 years, I have heard some of the best techniques from experienced DAC visitors. I am going to share a few of these with you and may the vendors forgive me.

I attended my first DAC in 1985 as a salesman for one of the big vendors. We used to call them the D.M.V. (Daisy, Mentor, Valid). There was no Synopsys, no Cadence. Synthesis was something that plants did with light, but the frantic road to DAC has not changed. Besides the demonstrations, the vendors are creating value statements, positioning and gathering competitive information. The result will be dozens to hundreds of slides and just as many hours of internal meetings. They are all focused on bringing their latest to YOU at DAC.

The most experienced conference goers are also busy preparing their DAC visits, not only who they want to see and what they need to find out, but how to get it. After they figure out which of the big vendors is serving the best lunch and secure their tickets to what could be the last Denali party, they will put some of these techniques to work. You can too.


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