Daniel PayneDaniel Payne, a freelance EDA consultant since 2004 has served: Blue Pearl Software, Lattice Semiconductor, ON Semiconductor, Physware, OptNgn Software, Barcelona Design, YXI and OASIS Tooling. He has marketed EDA tools for Mentor Graphics, Viewlogic, Opmaxx, CrossCheck and Silicon Compilers. His professional career began in transistor-level IC design creating DRAM, Graphic Processor and DMA chips for Intel and data-com chips for Wang Labs.
Daniel’s web site is www.marketingeda.com and you can connect with him on Linked, follow him on Twitter, or join the EDA group on Plaxo. « Less
Daniel PayneDaniel Payne, a freelance EDA consultant since 2004 has served: Blue Pearl Software, Lattice Semiconductor, ON Semiconductor, Physware, OptNgn Software, Barcelona Design, YXI and OASIS Tooling. He has marketed EDA tools for Mentor Graphics, Viewlogic, Opmaxx, CrossCheck and Silicon Compilers. His … More »
June 17th, 2011 by Daniel Payne
2011 was the year of the foundry (TSMC, Globalfoundries, Samsung) at DAC in San Diego. The foundries had bigger booths, bigger events, were on more panel sessions, and had more marketing influence than any other year that I can remember.

The attendance numbers from EDAC suggest a modest increase in EDA vendors and total attendees for 2011 compared to 2010, ironically the EDAC web site doesn’t even have their own Press Release posted yet after 8 days (did you all go on vacation after DAC?).
Enjoy reading my trip reports.
Read the rest of this entry »
Tags: 48DAC, 48th DAC, DAC 2011, Daniel Payne, Marketing EDA, San Diego Posted in Uncategorized | No Comments »
May 24th, 2011 by Daniel Payne
I’ve organized a pavilion panel session, “3D Extraction: Coming to a Design Near You?“. This panel is on Tuesday, June 7 at 3:00PM, booth #3421.
Our moderator is Andrew Kahng (UC San Diego), and panelists: Carey Robertson (Mentor Graphics), Ji Zheng (Apache DA), and Sourav Chakravarty (Intel).

Tags: 48DAC Posted in Uncategorized | No Comments »
January 23rd, 2011 by Daniel Payne
Fellow EDA blogger Daniel Nenni has introduced me to the concept of the Wiki applied to EDA. So, just what is a Wiki?
Well, according to wikipedia:
A wiki ( /ˈwɪki/ WIK-ee) is a website that allows the creation and editing of any number of interlinked web pages via a web browser using a simplified markup language or a WYSIWYG text editor.
Daniel Nenni, PaulMcLellan, Eric Esteve and I have joined forces to blog about the EDA and semiconductor IP industry over at www.semiwiki.com
We’ve organized wikis by:
Let’s say that you were interested to see and contribute to the list of all known EDA mergers and acquisitions since 1985, there’s a Wiki page just for that. Read it, contribute to it, tell your EDA colleagues about it.
Mentor Graphics has a Wiki page just about their history since 1982, it’s a fun place to reminisce and then add your thoughts.
There’s nothing else quite like SemiWiki and we hope to see you visit and register today.
Tags: Daniel Nenni, Daniel Payne, Eric Esteve, Mentor Graphics, Paul McLellan, SemiWiki Posted in Uncategorized | No Comments »
July 7th, 2010 by Daniel Payne
Friday networking
July 9th, 2010
5:30PM – 7PM (not lunch time, but drinks and finger food after work)
Olive Garden Restaurant, Lake Oswego.

Discussion Ideas
· DAC Conference, attendance down 25% so does it matter?
· Carl Icahn is still after Mentor Graphics
· Would you take an RF EDA survey for an MBA project? Contact Stella Mandehou on LinkedIn
· Cadence touts EDA360, watch the video, read the white paper, drink the cool aid
· Coolest new feature on LinkedIn is to follow companies, see who joined, who left, what jobs are open
Bring business cards and enjoy networking.
Tags: EDA networking Posted in Uncategorized | No Comments »
June 17th, 2010 by Daniel Payne
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May 20th, 2010 by Daniel Payne
PAVILION PANEL
Hot and SPICEy: Users Review Different Flavors of SPICE and Fast SPICE
Topic Area: Analog/Mixed-Signal/RF Design
Tuesday, June 15, 2010
Time: 4:30 PM — 5:15 PM
Location: Booth #694
Summary:

Are you one of the 20,000 analog and mixed-signal designers stuck waiting for your SPICE simulation run to complete today? Inexpensive multi-core hardware, multi-threaded software, and new algorithms promise to deliver SPICE accuracy 10- to 100-times faster than earlier methods. The panelists have evaluated the new generation of fast SPICE products and will discuss the trad-eoffs of each approach from a users’ perspective.
Click here to view Pavilion Panel videos.
| Chair: |
Daniel Payne – Marketing EDA, Tualatin, OR |
| Organizer: |
Daniel Payne – Marketing EDA, Tualatin, OR |
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| Speakers: |
Aaron Barker – Oracle, Broomfield, CO |
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Pierluigi Daglio – STMicroelectronics, Agrate, Italy |
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Jin-Qin Lu – Atheros Communications, Inc., Santa Clara, CA |
Tags: DAC 2010, SPICE Posted in Uncategorized | No Comments »
March 17th, 2010 by Daniel Payne
I thought this would be a great topic for a panel discussion at DAC and will be moderating a panel session in the Pavilion on Tuesday, June 15th at 4:30PM.
This panel will not have any EDA vendors, instead it will have EDA users from: Atheros, Sun Microsystems and STMicroelectronics.
See the list of questions that I have for discussion, and please post your favorite questions here and I’ll add them to the mix.

Tags: Atheros, DAC, SPICE, STMicroelectronics, Sun Microsystems Posted in Uncategorized | 2 Comments »
February 19th, 2010 by Daniel Payne
I’ve blogged about Gemini before:
In December 2009 I first heard that Gemini DA was in play by my Silicon Valley sources, then today we read in Cooley’s ESNUG that www.gemini-da.com redirects to www.synopsys.com
Their tool was yet another Parallel FastSPICE circuit simulator.
Evidently it wasn’t selling enough or different enough from the other commercial tools being offered.
I love to see the little guy shake up the marketplace, although in this case it appears that Synopsys has acquired the technology with little fanfare.
Tags: Gemini, Synopsys Posted in Uncategorized | No Comments »
February 16th, 2010 by Daniel Payne
IBM just demonstrated graphene transistors that could become a replacement for pure silicon-based ICs.
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Photo: Courtesy of IBM, posted at EE Times
The demonstration showed 100GHz operation at room temperature with a production goal of 1THz.
This is funded by DARPA the folks who really created the Internet.
We need to add Silicon-Carbide (SiC) to our vocabulary.
I’ll never forget the transition from NMOS technology to CMOS technology. When I was doing DRAM designs the performance was limited by the power dissipation on the chip and the ability of the ceramic or plastic packages to conduct heat away from the chip. Higher temperatures would slow down chip speeds.
CMOS came to the rescue and provided a much lower standby and switching power characteristics.
Today, we’re at a similar inflection point, hoping that something new will replace bulk CMOS transistors that will allow billions of transistors at a reasonable cost and run on batteries.
Posted in Uncategorized | 1 Comment »
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