State of EDA
In this new podcast series, New Tech Press editorial director Lou Covey looks at crucial issues in the EDA world that are not getting attention in the ever shrinking media. Lou is the president and CEO of Footwasher Media, parent company of New Tech Press, VComm Events and VitalCom … More »
Rajeev Madhavan says efficiency is not enough
September 25th, 2009 by Lou Covey
When I started these interviews at DAC my first was with Rajeev Madhavan of Magma where we discussed where EDA has gone wrong, along with the perceived controversy over Magma’s finances. I wasn’t expecting to wrap up this series with Rajeev again until I listened to his keynote at the EE Times Virtual Conference on SoC design. In his address were two items that made my ears pick up: the fact that the cost of designing SoCs has gone beyond the potential for profit and that drastic changes have to be made in the way the industry does business. In our discussion, he flat out said that EDA tools need to give semiconductor companies the ability to reduce headcount, not just make engineering staff more efficient. Bold words and maybe a bold vision for EDA. Here’s the interview.
This is an unsponsored podcast from New Tech Press