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 State of EDA

Archive for July, 2009

Magma’s Madhavan talks about his company and the industry

Wednesday, July 29th, 2009

The BIGGEST news coming out of the Design Automation Conference this week has been the audit report on Magma Design Automation questioning whether the beleaguered EDA company can survive another 12 months. At least, that’s the way the story came out in EE Times.

Now, when I read the story, I knew that what was happening was pretty much pro forma when a company is restructuring debt.  You kinda gotta say that unless you do the restructuring it could cause some problems.  And when you are a public company, you gotta come out and report it when and independent auditor says it.  I’ll have to say that coming out with the report on the first day of your industry’s biggest trade show probably wasn’t the best timing, but you gotta do what you gotta do when you gotta do it.

As luck would have it, I was scheduled to do an podcast interview with Rajeev Madhavan, CEO of Magma, the day after the announcement.  And that’s what I have for you today.  Rajeev not only explained what the details of Magma’s financial status, but also went into a detailed explanation of where Magma is going, admitted they have done a crumby job of explaining their value proposition to customers, and that their technology and business houses were out of order.  Then he went off on the rest of the industry, its brain-dead approach to marketing, potentially fatal business practices, the financial health of the industry as a whole, the future of the semiconductor industry …

It was an exhausting 18 minutes.  And well worth listening to.

The Bottom Line: Verigy moves toward a change in test

Tuesday, July 21st, 2009

Finding something new that might actually help the semiconductor industry become profitable is like looking for three wise men and a virgin in Las Vegas, especially when you are going through Semicon,  But last week, on the second day of the conference, I had three people tell me I should go look at what Verigy was showing.  I’ve always been used to seeing testers that took up entire rooms and were hot enough to cook soup in (which I have done but that’s another story).  What I found was both fascinating and yet left me wanting more.  That’s not a bad thing.  What it was was a step in the right direction.  That’s for sure. Here’s the link to the interview

Cadence goes “Xuropean”

Monday, July 6th, 2009

Last week, Xuropa announced the availability of Cadence labs on the Cadence Xuropa suite.  This is the first step in what promises to be an expanding use of the social media platform by Cadence.   I notice that fellow bloggers Peggy Aycinena and Graham Bell have also weighed in on Xuropa and Cadence moving CDNLive to a virtual experience.  A few weeks ago, Xuropa founder James Colgan and I sat down an video taped an interview talking about how social media is changing marketing in high- tech arenas like EDA. We held off posting the interview until Cadence was ready to announce, but here it is in all it’s glory.

You can also download the video at iTunes.
TrueCircuits: IoTPLL

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