Peggy Aycinena is a freelance journalist and Editor of EDA Confidential at www.aycinena.com. She can be reached at peggy at aycinena dot com.
June 8th, 2017 by Peggy Aycinena
To say Aart de Geus is synonymous with Synopsys, an organization he’s led for over 30 years, is not an understatement. His entire professional zeitgeist is wrapped up in the company. Neither is it an understatement to say de Geus is always on-message, always on-point. The interview below is no exception.
Dr. de Geus’ vision of Grand Challenges in IP is informed by the daily, working realities of the needs of the customers that constitute the IP market, and an IP vendor’s evolving response to those needs. We spoke by phone on June 1st.
June 1st, 2017 by Peggy Aycinena
This week’s dialog is with Warren Savage, founder and CEO of IPextreme. The company was purchased by Silvaco in 2016, where Savage now serves as GM of the IP division.
Warren Savage has been an energetic leader in the IP community, working to get companies in the industry to link arms, address common concerns, and give greater visibility to the importance of their products in the global semiconductor supply chain.
When we spoke on May 24th, Savage began by addressing my question about protection for IP blocks as they move down the manufacturing chain
May 25th, 2017 by Peggy Aycinena
The first installment in the series, published last week, was a conversation with Sonics co-Founder and CEO Grant Pierce.
Pierce argues that today’s Grand Challenges in IP center around the complexities of delivering sub-systems and related technical expertise to customers, helping develop edge-node devices targeted at Machine Learning, and providing IP for myriad automotive systems – all while meeting demands for greater bandwidth and throughput, and astonishingly low power.
In this week’s installment in the series, Hal Barbour talks about a completely different set of Grand Challenges in IP – those related to the business issues surrounding the industry.
May 18th, 2017 by Peggy Aycinena
Asked to enumerate the Grand Challenges in IP he sees today, Pierce began: “Having been in the industry for 20 years myself, I am surprised that we still have some challenges ahead of us. We have new entrants into the industry that are more focused at the system level, however, with customers coming in to interact with the IP guys directly to get their custom designs done.
“What I am seeing today, versus 20 years ago, is the emergence of Machine Learning. And that brings with it some technical challenges. On the one hand, they are very familiar – the age-old challenges about bandwidth and throughput – but on the other hand, they are also very new. Today’s applications are driving things together in a totally new way.
May 4th, 2017 by Peggy Aycinena
Then this week, that same Imagination announced it was selling MIPS – a company it bought back in 2012 with great fanfare for [a mere] $60 million. [It’s true, MIPS’ patent portfolio was worth a lot more.]
Also this week, TSMC announced it is charging a former employee with IP theft: The former employee is alleged to have stolen manufacturing data from TSMC specifically related to Nvidia and AMD chip production, taken it across the Straights of Taiwan, and turned it over to his new employer in the PRC, HLMC.
April 27th, 2017 by Peggy Aycinena
The effort has consumed upwards of 10 years, and represents thousands of man-hours of effort, consultation, compromise, consensus building, rinse and repeat. Over and over until the final product was polished, presented and approved by the IEEE. Not an easy process by anybody’s estimation.
When we spoke by phone this week about the Accellera announcement, I asked Tom Alsop [Principal Engineer at Intel] how difficult the whole thing had actually been.
He chuckled slightly: “For us, it was fairly difficult.”
April 20th, 2017 by Peggy Aycinena
Chips in cars today need to manage the power train, or they need to provide safety and security for the driver – but either way, they need to work perfectly every time, all the time, and in some pretty hellish conditions. It’s hot under the hood and the road today is unforgiving. So are the lawyers.
So what’s a third-party IP provider supposed to do? Turn tail and run? Never sell into the automotive market where litigation looms larger than a sandstorm in April on the Texas Panhandle? Or try to man-up and work with the automotive market to provide IP that fits well into the chips that such customers need?
April 13th, 2017 by Peggy Aycinena
Meanwhile, exactly in the midst of the most violent part of this mysterious storm, the CEOs of the four most important companies within the ESD Alliance sat on stools in front of an audience assembled at Synopsys and chatted about this, that, and the other. Seemingly oblivious to the profound violence unleashing itself just outside the windows, they acted as if nothing was amiss.
Everything in the industry – and the world – was in order: Wonderful, with the data pointing continuously up and to the right, and everywhere ample evidence for a bullish, optimistic, and excited outlook on the future of EDA and IP.
No matter that Nature was having its way out there in the darkness, that the U.S. had bombed Syria the hour before their discussion began, that the drumbeat for answers about entanglements with Russia was quickening, or difficult conversations with the President of the PRC were underway that very day in Florida – the CEOs of Synopsys, Cadence, Siemens/Mentor Graphics and SoftBank/ARM sat relaxed and easy, basking in the evident vitality of the EDA and IP industries, and allowing themselves to be shepherded through a congenial confab of confident chit-chat by Ed Sperling of Semiconductor Engineering fame.
That fact that the vagaries of Nature never came into the conversation was not surprising; the fact the Mr. Sperling refused all opportunities to bring what he termed as “politics” into the conversation was quite the opposite. Surprising, that is.
March 16th, 2017 by Peggy Aycinena
It’s true, this is not the first IP company co-founded by Performance-IP CTO Gregg Recupero. In the early 1990’s, he helped to found VAutomation which developed IP for system-level verification [and was acquired by ARC in 2000].
In our phone call this week, I asked Recupero how a small IP company today can compete with the behemoth IP providers.
March 9th, 2017 by Peggy Aycinena
Because these days, bathrooms and chips incorporate a huge number of IP blocks and the process of tracking down the final candidates, reworking the design over and over to see how each candidate fits in, then making the final selection, confirming with each IP vendor that the price and availability of their particular block meets your design budget and schedule, then nailing down the finished design, actually ordering and paying for the IP that will go into the design, and crossing your fingers that nothing untowards has happened between the moment you made your final part/IP selection and the moment the vendor’s supposed to pony up the goods.
The process of creating a bathroom or chip design that includes a great deal of IP is really complex. It requires a lot of shopping, validating, purchasing, receiving and integrating IP into the design.