Posts Tagged ‘Warren Savage’
Thursday, June 19th, 2014
Among the least likely events to take place at a conference as big and noisy as the Design Automation Conference is an intense, unplugged conversation with an industry leader, especially in the midst of the Exhibit Hall. Nonetheless, I had a chance to sit and talk with eSilicon co-founder and CEO Jack Harding for almost an hour in his company booth on Monday morning, June 2nd, at DAC in San Francisco.
In the background, outside the flimsy walls of the suite in which we were talking, one could hear the roar of the opening-hour crowd in the exhibit hall, mixed with the unmistakable sounds of Gary Smith revving up nearby for his annual Pavilion Panel in that blues band style he favors.
Prior to June 2nd, I hadn’t seen Jack Harding for 7 years. At that time, thanks to Brian Fuller’s eavesdropping on a private conversation, my disagreement with Jack about how tech leaders get their kids to study technology ended up in Brian’s blog for all the world to read. If Jack knew, he probably didn’t care – he’s always lived by his own rules – whereas I followed rules written by others, so I did care and hence approached this month’s appointment at DAC with marked trepidation. How unnecessary.
Harding never mentioned our disagreement in 2007. Instead I found him a great conversationalist, honest, self-effacing in a particular way, and interested in a wide range of issues. Naturally, I don’t regret Brian Fuller wasn’t hovering nearby to report out on the conversation, but I do regret Jack and I didn’t have an additional hour to chat in San Francisco. He began by reminding me that success in the tech sector can depend on a host of “exogenous variables.”
Wednesday, June 18th, 2014
Monday at DAC 2014 in San Francisco was IP Day. Part of the day’s program included a panel featuring entrepreneurs pursuing the business of third-party IP: CAST’s Hal Barbour, Truechip Solutions’ Shishir Gupta, IPextreme’s Warren Savage, Methods2Business’ Marleen Boonen, and Recore Systems’ Dirk Logie.
After the panel, I had a chance to speak with Hal Barbour, CEO at CAST. I asked him if the received wisdom is correct – most innovation in silicon IP comes from small companies.
Hal said, “Traditionally, almost all innovation in the SIP business has come from small entrepreneurial companies. Large companies have gained their position through aggressive acquisitions, and not through internal development. Unless things change in unforeseen ways, it’s going to be difficult for the large companies to dramatically change this model.”
Thursday, May 22nd, 2014
It’s just amazing that DAC has become so thoroughly a show about IP that there are two major parties happening in San Francisco in June that have IP in their name: HOT IP Party and Stars of IP Party.
Thursday, May 1st, 2014
Two things happened as a result of falling and breaking my right arm early on the morning of April 19th in Monterey: I instantly became a ‘Lefty’ for the first time in my life, and I missed Warren Savage’s presentation at EDPS later that day.
Warren is CEO and President of IPextreme, and I kid you not when I say that what he doesn’t know about the IP industry isn’t worth knowing. That’s why I wanted to hear Warren’s talk, and why I was very happy to talk to him this week about my Dick Tracy keychain project.
How do I learn to be a knowledgeable customer of the IP industry, I asked Warren, particularly when my hypothetical wearable is something I could really use right now: An SoC-based gadget, built with oodles of IP, to wear on my left wrist that’s got one small button to remotely unlock my car, one that will start my car, one that will open or close the garage door, one that will tell me if I’ve got enough milk in the fridge, one that will turn the heat up and down at home even if I’m not there, and prosaically, one that will show me the time.
Of course, now that I can’t use my right hand to push the buttons on the device strapped to my left wrist, I no longer want buttons. I want the thing to respond to voice commands – “Unlock.” “Ignition.” “Garage.” “Got milk?” “Set temp.” “Time?” – simple instructions that should only produce results when it’s my voice and nobody else’s.
Warren was extremely informative during our phone call. He understood I wasn’t looking for specific help with my design, but how to shop for the IP to go into my design. I started by telling him that my research into IP has so far included conversations with:
CAST – Hal Barbour, Nikos Zervas, and Paul Lindemann
Sonics – Grant Pierce, Raymond Brinks
Adapt IP – Mac McNamara
S3 – Dermot Barry, Darren Hobbs
To further clarify the information gleaned from these people, my questions for Warren were very succinct, as were his answers.
Thursday, March 20th, 2014
Thanks to a lot of hard work and perseverance on the part of various thought leaders in the IP industry – folks like Mike McNamara, Warren Savage, McKenzie Mortensen, Clark Chen, Devin Persaud, Tiffany Sparks, Yervant Zorian, and Farzad Zarrinfar – at last, IP has become an anchor tenant at DAC.
A situation that’s been far too long in coming, given that these days there are approximately 30 companies in the EDA industry, but upwards of 500 in IP. The fact is, if DAC didn’t make itself available to showcase an industry with 10x more possible exhibitors than EDA, where’s the future of the conference anyway?
I had a chance to speak with ‘Mac’ McNamara on Tuesday of this week about the IP Initiative he’s heading up for DAC 2014. [The others on the list above are on the committee.] Mac’s a legend in the EDA community based on his expertise and leadership roles at Chronologic, SureFire, Verisity and Cadence, where he headed up the company’s C-to-Silicon Compiler and Virtual Systems Platform. Mac left Cadence in 2012, and has served since then as CEO of Adapt IP, an IP startup that boasts both John Sanguinetti and Lucio Lanza on its board.
During our conversation, Mac said that anyone planning on attending the Design Automation Conference this June in San Francisco will want to be there on Monday, June 2nd. That is, anyone who’s interested in the IP industry.
Thursday, October 17th, 2013
A brief sampler of recent announcements on the IP front reveal distinct themes in the marketplace. IP development and integration require a viable ecosystem of suppliers and tool vendors; automotive, audio and mobile apps continue to be important targets for IP developers whose customers seek better safety, longer battery life, and truer sound (particularly for sporting events and concerts of aging rockers); IP interfaces remain crucial; and platform-based design totally depends on further enhancements in IP technologies.
Additionally, acquisitions definitely pan out for the companies smart enough to snap up the good ones: Synopsys/ARC, Cadence/Tensilica, and Imagination/MIPS.
Tuesday, April 30th, 2013
Bill Martin, President/VP of Engineering at E-System Design, sent a thoughtful response to my April 25th blog regarding Accellera’s recently released Soft IP Tagging 1.0 standard. I appreciate the time he took to clarify the ongoing need for such a standard.
I was part of VSIA when Kathy Werner was driving the IP tagging standards. I am happy this one from Accellera is now out [Soft IP Tagging 1.0] and the various users can determine how best to apply it. It is a large step forward, but only one of many required.
Unfortunately, the current system for IP tagging can be easily ‘hacked’ to disable any tracking. Simple text editing the source code and removing a few lines can completely remove the tag. But Accellera’s standard is a good first step to hone the standard; understanding how it works and does not work for various constituents.
Thursday, April 4th, 2013
Despite grumbling to the contrary, even some that I myself put forth in a blog earlier this year, there will indeed be a daily dose of IP information doled out at DAC in Austin in June. If you’re interested in IP, DAC 2013 actually promises to be quite informative. You can arrange your schedule so as to attend a single significant session each day devoted to various aspects of IP with all of its promise and particulars.
Here’s your DAC planning guide …
Thursday, January 24th, 2013
Sometimes life gets away from you. You post a blog lamenting too little coverage of IP at DATE and DAC, receive in response a number of lively emails, and then sit on all of it because life’s gotten away from you. Among those emails is a telling note from the folks at IPextreme offering to send you some marketing materials they claim is relevant to your thesis about IP, EDA, and conference-coverage disconnects. You accept their offer, but because life is still getting away from you, when the big white envelope from IPextreme arrives, it sits in the InBox, ignored and unopened.
Finally the moment arrives when you can no longer allow life to get away. You open the envelope, examine the contents, stagger back in amazement, and after muttering omg several times, sit down to write this blog. Xena, IPextreme’s Warrior Princess, the Graphic Novel & Morality Play will be ignored no more. As you flip through the pages – all 36 of them – you take another sip of wine and wonder why other companies have been ignoring not just Xena, but all she represents.
Thursday, August 23rd, 2012
Behind Warren Savage’s calm and courteous demeanor beats the heart of a revolutionary: A guy who not only talks the talk, but walks the walk of growing his beloved IP industry through the most radical of ideas – cooperation.
Warren is the founder and CEO of IPextreme, a Silicon-Valley based company helping other companies commercialize their IP, small nuggets of pure gold that would otherwise enjoy only internal use. With the assist of Warren & Co, that gold is beefed up, intensely documented, and then licensed to users outside the firewall who then have access to robust 3rd-party design blocks, yielding revenue back to the IP developers they would not otherwise enjoy.
So that’s Warren’s business, but what’s really impressive about Warren is the other half of his professional involvement: working through the GSA [Global Semiconductor Alliance] to enhance the well-being of all players in the IP industry, not just his customers. Warren chairs GSA’s Working Group on IP, and leads the Leadership Group subset within that Working Group.
Warren also founded and continues to lead Constellations, a consortium-like group of IP vendors who meet regularly to discuss business issues, develop joint solutions, and host invitation-only events for their customers. The next Constellations event is coming up in early October.
Clearly, Warren Savage is a revolutionary, someone who believes a rising tide raises all boats in the IP industry and acts vigorously on that belief. Warren and I spoke by phone on August 22nd.