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Posts Tagged ‘S3 Group’

MyDesign: Final answers from IPextreme’s Warren Savage

Thursday, May 1st, 2014


Two things happened as a result of falling and breaking my right arm early on the morning of April 19th in Monterey: I instantly became a ‘Lefty’ for the first time in my life, and I missed Warren Savage’s presentation at EDPS later that day.

Warren is CEO and President of IPextreme, and I kid you not when I say that what he doesn’t know about the IP industry isn’t worth knowing. That’s why I wanted to hear Warren’s talk, and why I was very happy to talk to him this week about my Dick Tracy keychain project.

How do I learn to be a knowledgeable customer of the IP industry, I asked Warren, particularly when my hypothetical wearable is something I could really use right now: An SoC-based gadget, built with oodles of IP, to wear on my left wrist that’s got one small button to remotely unlock my car, one that will start my car, one that will open or close the garage door, one that will tell me if I’ve got enough milk in the fridge, one that will turn the heat up and down at home even if I’m not there, and prosaically, one that will show me the time.

Of course, now that I can’t use my right hand to push the buttons on the device strapped to my left wrist, I no longer want buttons. I want the thing to respond to voice commands – “Unlock.” “Ignition.” “Garage.” “Got milk?” “Set temp.” “Time?” – simple instructions that should only produce results when it’s my voice and nobody else’s.

Warren was extremely informative during our phone call. He understood I wasn’t looking for specific help with my design, but how to shop for the IP to go into my design. I started by telling him that my research into IP has so far included conversations with:

CASTHal Barbour, Nikos Zervas, and Paul Lindemann
SonicsGrant Pierce, Raymond Brinks
Adapt IPMac McNamara
S3Dermot Barry, Darren Hobbs

To further clarify the information gleaned from these people, my questions for Warren were very succinct, as were his answers.


S3 Tutorial: SAR ADC, Node2Node, IP Integration, Analog with a ‘ue’

Thursday, April 10th, 2014


Several weeks ago, I had a chance to speak by phone with the folks of S3, a multinational IP vendor and engineering company headquartered in Dublin, Ireland. Darren Hobbs, Director of Product Strategy for the Silicon Business Unit, was on the call, as was Dermot Barry, Vice President of the Silicon Business Unit.

Our conversation centered on two topics: a new ADC just released by S3, and my hypothetical design project, the Dick Tracy keychain. It was morning in California when we spoke, but closing in on dinner time in Ireland. Hobbs and Barry were patient with my questions, nonetheless.

Per Hobbs, “We want to talk today about our latest product, a high-speed ADC and one of the most efficient [in the marketplace]. This announcement has produced a lot of headlines, but we want to drill into what it all really means. The specs we are using here is performance per milliwatt. We harp on that, because it’s really critical today. Typically, what’s said with a launch like this is that it [processes so many bits at a particular speed], but that doesn’t really indicate the performance of an ADC.

“What we’re doing here is putting our necks on the line by saying instead what our efficiency is – a very, very small ADC when manufactured at 40 nanometers, just .09 square millimeters, and only consuming 6 milliwatts of power. It’s efficient in the order of 31 femtojoules [10-15 joules], which means for handsets that use 802.11ac, you get very high energy efficiency.”


S2C: FPGA Base prototyping- Download white paper

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