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Posts Tagged ‘Rajesh Ramanujam’

IP for Cars: Lawsuits are like Sandstorms

Thursday, April 20th, 2017

 


There’s two kinds of conversations
when it comes to electrical systems and cars. One is about the power train and the other one is about the advanced driver-assistance system, ADAS. Distinct as they may be, both of these systems can benefit from the optimizations associated with design automation, and both of these systems today are mashed up against the complexities of using third-party IP.

Chips in cars today need to manage the power train, or they need to provide safety and security for the driver – but either way, they need to work perfectly every time, all the time, and in some pretty hellish conditions. It’s hot under the hood and the road today is unforgiving. So are the lawyers.

So what’s a third-party IP provider supposed to do? Turn tail and run? Never sell into the automotive market where litigation looms larger than a sandstorm in April on the Texas Panhandle? Or try to man-up and work with the automotive market to provide IP that fits well into the chips that such customers need?

(more…)

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