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Posts Tagged ‘Paul Lindemann’

MyDesign: CAST clarifies vendor/customer relationship

Thursday, February 13th, 2014

 

At last month’s DesignCon in Santa Clara, I went looking for some IP advice to help in assembling the bits and pieces for my Dick Tracy key chain/wristband design project. I got no farther than the CAST booth, because those guys had answers to all of my questions.

After an hour-long conversation with CEO Hal Barbour, COO Nikos Zervas, and PR & Media Rep Paul Lindemann, I’m quite sure no IP company, small and large, could be better at partnering with a product team looking for IP selection guidance.

We first discussed the processor core; CAST sells an 8-bit family and a 32-bit. After listening to the features required in my product – keyless entry and ignition for the car, remote control of the garage door, monitoring the amounts of milk in the fridge, and telling the time – the CAST guys said an 8-bit core would provide sufficient horsepower for the sensing, calculation and control features I described, even in the face of the mixed-signal, ADC demands of the product.

They also noted that the 8051 is by far CAST’s most popular core and useful to people working on Internet-of-Things ideas, particularly if WiFi features are not needed. With WiFi, a 32-bit processor probably makes better sense.

I asked about a price point for the core I would use. From research I’ve been doing in anticipation of my Dick Tracy design, I know that prices for IP cores are usually as closely guarded as Edward Snowden’s forwarding address. Hal Barbour said that CAST has always been pretty open about that: “Depending on the configuration, our 8-bit core will cost you somewhere between $30, 000 and $50,000.”

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