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Posts Tagged ‘Jack Harding’

Respect the customer: Uniquify’s Bob Smith offers rational advice

Thursday, July 24th, 2014


The rumors are flying fast this week about Apple’s next product announcement. Many believe it will be a wearable, possibly a watch-like device. Happily, I’m one step ahead of that Silicon Valley-based behemoth with months of research into my own wearable, which will undoubtedly swamp the market and outsell Apple’s wearable by orders of magnitude.

I had a chance to discuss my project with Uniquify SVP Bob Smith in a recent phone call and started by asking how he felt about the IoT, the Internet of Things. Is it simply a trendy phrase emanating from tech sector marketeers?

Bob said no, and recounted the delight of a friend of his who owns an IoT-enabled crock pot. “The thing has WiFi connectivity,” Bob said, “which allows the guy to turn on the crock pot remotely, and at the appropriate hour, so dinner’s ready on time, but not overcooked.”

“Sounds like you’re okay with the whole IoT thing,” I responded, “so how about some feedback on my Dick Tracy keychain. It’s going to allow me to have keyless entry and ignition for my car, to open and close the garage door, to know if there’s sufficient milk in the fridge, and to also tell the time. In other words, it’s got a limited feature set, but importantly nobody will ever get locked out of their car again because the keychain will be strapped to their wrist.”

Bob commended the designated feature set, noted its simplicity and usefulness, and then agreed with one of my conclusions: After many months of conversation with IP companies about developing my product, the Product versus Services & Products is a legitimate topic when discussing the IP business model with vendors.


eSilicon: Jack Harding unplugged

Thursday, June 19th, 2014


Among the least likely events to take place at a conference as big and noisy as the Design Automation Conference is an intense, unplugged conversation with an industry leader, especially in the midst of the Exhibit Hall. Nonetheless, I had a chance to sit and talk with eSilicon co-founder and CEO Jack Harding for almost an hour in his company booth on Monday morning, June 2nd, at DAC in San Francisco.

In the background, outside the flimsy walls of the suite in which we were talking, one could hear the roar of the opening-hour crowd in the exhibit hall, mixed with the unmistakable sounds of Gary Smith revving up nearby for his annual Pavilion Panel in that blues band style he favors.

Prior to June 2nd, I hadn’t seen Jack Harding for 7 years. At that time, thanks to Brian Fuller’s eavesdropping on a private conversation, my disagreement with Jack about how tech leaders get their kids to study technology ended up in Brian’s blog for all the world to read. If Jack knew, he probably didn’t care – he’s always lived by his own rules – whereas I followed rules written by others, so I did care and hence approached this month’s appointment at DAC with marked trepidation. How unnecessary.

Harding never mentioned our disagreement in 2007. Instead I found him a great conversationalist, honest, self-effacing in a particular way, and interested in a wide range of issues. Naturally, I don’t regret Brian Fuller wasn’t hovering nearby to report out on the conversation, but I do regret Jack and I didn’t have an additional hour to chat in San Francisco. He began by reminding me that success in the tech sector can depend on a host of “exogenous variables.”


S2C: FPGA Base prototyping- Download white paper

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