Posts Tagged ‘Hal Barbour’
Thursday, June 1st, 2017
This is the third in a four-part series showcasing Grand Challenges in IP. The first two conversations were with Sonics CEO Grant Pierce, and CAST Board Chair Hal Barbour.
This week’s dialog is with Warren Savage, founder and CEO of IPextreme. The company was purchased by Silvaco in 2016, where Savage now serves as GM of the IP division.
Warren Savage has been an energetic leader in the IP community, working to get companies in the industry to link arms, address common concerns, and give greater visibility to the importance of their products in the global semiconductor supply chain.
When we spoke on May 24th, Savage began by addressing my question about protection for IP blocks as they move down the manufacturing chain
Thursday, May 25th, 2017
This conversation with Hal Barbour, Chairman at CAST IP, is the second of four dialogs about Grand Challenges in IP.
The first installment in the series, published last week, was a conversation with Sonics co-Founder and CEO Grant Pierce.
Pierce argues that today’s Grand Challenges in IP center around the complexities of delivering sub-systems and related technical expertise to customers, helping develop edge-node devices targeted at Machine Learning, and providing IP for myriad automotive systems – all while meeting demands for greater bandwidth and throughput, and astonishingly low power.
In this week’s installment in the series, Hal Barbour talks about a completely different set of Grand Challenges in IP – those related to the business issues surrounding the industry.
Thursday, July 21st, 2016
Who better qualified to post reactions to this week’s astonishing news out of Tokyo and Cambridge – SoftBank is buying ARM in an all-cash deal for 24.3 billion British pounds – than the leaders of two highly regarded IP companies and an articulate Brit with total street cred in EDA.
Wednesday, June 18th, 2014
Monday at DAC 2014 in San Francisco was IP Day. Part of the day’s program included a panel featuring entrepreneurs pursuing the business of third-party IP: CAST’s Hal Barbour, Truechip Solutions’ Shishir Gupta, IPextreme’s Warren Savage, Methods2Business’ Marleen Boonen, and Recore Systems’ Dirk Logie.
After the panel, I had a chance to speak with Hal Barbour, CEO at CAST. I asked him if the received wisdom is correct – most innovation in silicon IP comes from small companies.
Hal said, “Traditionally, almost all innovation in the SIP business has come from small entrepreneurial companies. Large companies have gained their position through aggressive acquisitions, and not through internal development. Unless things change in unforeseen ways, it’s going to be difficult for the large companies to dramatically change this model.”
Thursday, February 13th, 2014
At last month’s DesignCon in Santa Clara, I went looking for some IP advice to help in assembling the bits and pieces for my Dick Tracy key chain/wristband design project. I got no farther than the CAST booth, because those guys had answers to all of my questions.
After an hour-long conversation with CEO Hal Barbour, COO Nikos Zervas, and PR & Media Rep Paul Lindemann, I’m quite sure no IP company, small and large, could be better at partnering with a product team looking for IP selection guidance.
We first discussed the processor core; CAST sells an 8-bit family and a 32-bit. After listening to the features required in my product – keyless entry and ignition for the car, remote control of the garage door, monitoring the amounts of milk in the fridge, and telling the time – the CAST guys said an 8-bit core would provide sufficient horsepower for the sensing, calculation and control features I described, even in the face of the mixed-signal, ADC demands of the product.
They also noted that the 8051 is by far CAST’s most popular core and useful to people working on Internet-of-Things ideas, particularly if WiFi features are not needed. With WiFi, a 32-bit processor probably makes better sense.
I asked about a price point for the core I would use. From research I’ve been doing in anticipation of my Dick Tracy design, I know that prices for IP cores are usually as closely guarded as Edward Snowden’s forwarding address. Hal Barbour said that CAST has always been pretty open about that: “Depending on the configuration, our 8-bit core will cost you somewhere between $30, 000 and $50,000.”
Wednesday, January 30th, 2013
DesignCon’s unfolding in Silicon Valley all week. Among the many companies exhibiting there, IP provider CAST and its IP core development partner Beyond Semiconductor are enjoying a particularly excellent experience. When I stopped in at CAST’s booth on the DesignCon floor for a brief chat with company CEO Hal Barbour this afternoon, he told me his company’s revenue numbers for January 2013 alone are set to outpace CAST’s total first-quarter revenues from 2010, 2011, or 2012.
Given the energy and attendance swirling about us at DesignCon, Barbour’s impressive financials were not a complete surprise – Silicon Valley is back – but a revitalized revenue stream is not the only reason CAST is enjoying a lot of traffic in their booth this week. More it’s because CAST and Beyond Semiconductor have chosen this time and place to announce yet another member of their family of 32-bit processor cores targeting embedded applications.
Thursday, August 30th, 2012
Hal Barbour is President of CAST, an IP company based on the East Coast. Hal has a tremendous ability to explain the many facets of the industry, and it was a great pleasure to sit down and talk with him this week. When we spoke by phone on August 29th, he had just wrapped up an earlier call with a customer.
Hal Barbour on All things IP …
Q: How do you make yourself known to customers?
Hal Barbour: We have always put a lot of information in the hands of our customers, but the delivery mechanism today is quite a bit different. We’ve learned to leverage most of the contemporary tools – blogs, online meetings, webinars, shows and press releases. Press releases are just as important as ever, but where we used to send them to a central distribution center and a group of editors, now there are about 15 or 20 various people and outlets who disseminate the information to a much larger population.
Q: And how do working engineers hear about the products?
Hal Barbour: That’s the really interesting thing. Engineers today can easily see press releases directly, plus they have at their disposal a powerful set of search tools to help them get the information they need, so whatever information you’re putting out there, it better be right and it better be credible. If it’s not, engineers have got plenty of other sources to turn to.
And if you’re going to be out there, you better be able to respond to inquiries quickly and rapidly. Ultimately, however, it’s your name and your reputation that sells products. I can’t tell you the number of people who contact us based on our name and reputation.
Q: Isn’t that called ‘word of mouth’?
Hal Barbour: That’s exactly what it is, only it’s even faster today. Spreading the word used to be limited by who you knew, but today with social media and blogs, word of mouth moves at lighting speed and is more important than ever. Even today, though, nothing substitutes for face-to-face contact with the customer.