Posts Tagged ‘ESD Alliance’
Thursday, October 5th, 2017
Hangzhou C-SKY Microsystems, a 32-bit CPU vendor, became a member of the ESD Alliance in 2016 and was described at the time as “the first IP company from China to join.”
Founded in 2001, C-Sky has “developed 7 types of embedded CPUs covering a wide range of embedded applications including smart devices in IoT, digital audio and video, information security, network and communications, industrial control and automotive electronics. It is the only embedded CPU volume provider in China with its own instruction set architecture, the Yun-on-Chip architecture developed in conjunction with Alibaba.”
C-Sky is a growing IP company serving an enormous market. I spoke recently by phone with Dr. Xiaoning Qi, CEO at C-Sky, who was in California attending meetings. No stranger to Silicon Valley, he previously served at Intel, Rambus, Synopsys, and Sun, after completing his Ph.D. under Prof. Robert Dutton at Stanford.
Thursday, September 28th, 2017
Sage Design Automation offers iDRM – integrated design rule management – a “true design rule compiler that enables quick graphical capturing of design rules and uses them as executable expressions for Specification, Communication, Validation, DRC, Analysis, Deck validation and coverage, and DRC deck generation.”
But this is not about Sage, it’s about how Sage fits into an evolving industry from the point of view of Raul Camposano, EDA veteran, former CTO at Synopsys, and currently CEO at Sage. Like so many serving in leadership roles in the industry, Dr. Camposano is a man of good cheer and an optimistic observer.
Thursday, September 14th, 2017
In a unique new partnership between the ESD Alliance and San Jose State University, SJSU alum and legendary EDA VC Jim Hogan will be speaking on campus this coming Wednesday evening, September 20th, at 7:00 pm.
Hogan’s topic is revolutionary, the Cognitive Era, and the official message behind his talk is all things bright and beautiful:
“Cognitive science is a diverse field which is unified and motivated by a single basic inquiry: How does my education, career and life change in the Cognitive Era? How do people, animals or computers ‘think,’ act and learn? To understand the mind and brain, cognitive science brings together methods and discoveries from neuroscience, psychology, linguistics, philosophy and data/computer science.”
The unofficial message, however, ain’t so cheery. That’s because we already know how people think, act and learn. They do it all around us all the time, and so do we. We don’t need the sciences of neurology, psychology, linguology, philology, or digital-ology to explain it to us.
What we do need is for those disciplines to protect us from all that science and engineering has produced, the stuff that’s now overwhelming our sense of wholeness and health, sanity and serenity.
Thursday, September 7th, 2017
Talking to Dean Drako is probably a little like talking to Elon Musk: Both men have their fingers in multiple pies. In Drako’s case, and apropos to semiconductor design, one pie includes the IP and EDA industries.
Dean Drako founded IC Manage in 2003, a company whose products are targeted at IC designers who need help coordinating their efforts, integrating third-party IP into their design equation, and accelerating design. Interestingly, at the same time Drako was founding IC Manage, he was also founding Barracuda Networks, and ran both companies simultaneously for a number of years.
Today 14 years later, Drako still serves as President and CEO of IC Manage, but is ‘only’ on the board of Barracuda. Lest you think his plate is not full enough, however, he’s also currently President and CEO of Eagle Eye Networks.
Prior to our phone call last week, I researched Drako on Wikipedia: “Drako has written a number of articles on Open Source, Big Data, and SoC design. He is a frequently invited speaker on the topic of entrepreneurship [and] is a holder of 27 patents, including patents in network security, network protocols, digital circuits, software, biochemical processes, and sporting equipment.”
Yeah, pretty much just like talking to Elon Musk.
Thursday, August 31st, 2017
Between now and the end of 2017, it’s my hope to speak to every company currently a member of the ESD Alliance. These companies vary in size, interests, product offerings, and leadership outlooks. The one thing they share, however, is a sense that together they enhance the ecosystem within which electronic systems are designed.
Over the last several months, I’ve had the opportunity to speak with several companies in the ecosystem about Grand Challenges in IP and EDA – Sonics, CAST, Silvaco, Synopsys, Adapt-IP, and Mentor Graphics.
Now the plan is to speak with companies that are specifically members of the ESD Alliance with the following questions in mind:
Wednesday, July 12th, 2017
It’s been a year since two cataclysmic news bits hit the wires, the two stories not unrelated.
The UK decided to Brexit the EU on 23 June 2016, and ARM announced it had been sold to Tokyo-based SoftBank three weeks later, on 18 July 2016. For some, these developments would have been unthinkable up to the moment they unfolded, but now they’re both a reality.
Article 50 was triggered by the British PM on 29 March 2017, and the UK will no longer be in the EU as of March 2019.
ARM is no longer publicly traded, and although it was once the crown jewel of Britain’s technical portfolio, it is now a wholly owned Japanese enterprise. Or at least it was, until 7 March 2017 when SoftBank announced an even more astonishing bit of news.
Thursday, May 18th, 2017
Here begins the first of four dialogs about Grand Challenges in IP. This first installment is a conversation with Sonics co-Founder and CEO Grant Pierce, who also currently serves as Chair of the ESD Alliance. We spoke by phone earlier this week.
Asked to enumerate the Grand Challenges in IP he sees today, Pierce began: “Having been in the industry for 20 years myself, I am surprised that we still have some challenges ahead of us. We have new entrants into the industry that are more focused at the system level, however, with customers coming in to interact with the IP guys directly to get their custom designs done.
“What I am seeing today, versus 20 years ago, is the emergence of Machine Learning. And that brings with it some technical challenges. On the one hand, they are very familiar – the age-old challenges about bandwidth and throughput – but on the other hand, they are also very new. Today’s applications are driving things together in a totally new way.
Thursday, April 13th, 2017
Something eerie and inexplicable happened on Thursday evening, April 6th. Out of nowhere, an intense storm swept through the Bay Area, unannounced and without warning. The skies darkened, the winds howled, severe rain pelted the crowded, suddenly dangerous freeways, and hundreds of thousands lost power.
Meanwhile, exactly in the midst of the most violent part of this mysterious storm, the CEOs of the four most important companies within the ESD Alliance sat on stools in front of an audience assembled at Synopsys and chatted about this, that, and the other. Seemingly oblivious to the profound violence unleashing itself just outside the windows, they acted as if nothing was amiss.
Everything in the industry – and the world – was in order: Wonderful, with the data pointing continuously up and to the right, and everywhere ample evidence for a bullish, optimistic, and excited outlook on the future of EDA and IP.
No matter that Nature was having its way out there in the darkness, that the U.S. had bombed Syria the hour before their discussion began, that the drumbeat for answers about entanglements with Russia was quickening, or difficult conversations with the President of the PRC were underway that very day in Florida – the CEOs of Synopsys, Cadence, Siemens/Mentor Graphics and SoftBank/ARM sat relaxed and easy, basking in the evident vitality of the EDA and IP industries, and allowing themselves to be shepherded through a congenial confab of confident chit-chat by Ed Sperling of Semiconductor Engineering fame.
That fact that the vagaries of Nature never came into the conversation was not surprising; the fact the Mr. Sperling refused all opportunities to bring what he termed as “politics” into the conversation was quite the opposite. Surprising, that is.
Thursday, February 9th, 2017
This week, the ESD Alliance announced that Sonics CEO Grant Pierce has been elected chair of the organization’s Board of Directors. His election is unique in several ways: Pierce is the first CEO of an IP company to lead the Alliance; he replaces two co-chairs, Cadence CEO Lip-Bu Tan and PDF Solutions, John Kibarian; and he is only the second CEO of a non-publicly traded company to serve as Board Chair, the other being Jasper CEO Kathryn Kranen who took the reins in 2012.
When Pierce and I spoke by phone on Tuesday about his election, he noted the unique circumstances of his new leadership role: “When I joined the board several years ago, it was with the intention to add a new point of view to what was then the EDA Consortium, to help the organization reflect the emerging reality of what was happening in the marketplace with respect to IP companies.
“In some ways, the IP companies consider themselves to be a necessary evil. Every chip developed today involves some sort of third-party IP, so having a place on the Board of the ESD Alliance is essential.”
Thursday, January 19th, 2017
At the ESD Alliance panel on the Cadence campus Wednesday night, it was Vista Ventures’ Jim Hogan who suggested the little open-source processor architecture called RISC-V will prove itself to be a plucky survivor when looming market realities hit 800-pound proprietary vendors like ARM and Intel. Hogan suggested RISC-V is positioned to survive that pending apocalypse just like “the mammals after the asteroid.”
Pretty dramatic stuff.
Hence it should not have been surprising, at the end of the 75-minute discussion on stage between Jim Hogan and Microsemi’s Ted Speers and SiFive’s Yunsup Lee, that I raised my hand and asked why Simon Segars was not in the room. After all, Simon Segars is both CEO of ARM and a key member of the Board of the Alliance that organized the Hogan-Speers-Lee program – a program where the emerging RISC-V movement was described as poised to upend the primacy of ARM etc.
Hogan responded to my question without answering: “Look, ARM is challenging by serving the low-cost processor market. License fees, royalty fees – that is what ARM wants for their low-power edge-based device. I think it was Simon, for example, who started talking to The Street about his economic strategy. It’s not really about what the best technology is, but about the economics. This is what gets the traction, and ARM will respond in an economic way.”
“Yes,” Ted Speers added, “and Intel and Imagination will also respond.”