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Posts Tagged ‘Chronologic’

DVCon/SNUG: The Old, Old Story of Design by Committee

Tuesday, March 24th, 2015

 

We’re only gifted with so many hours of life here on earth, so why would anyone waste them listening to the same lengthy keynote twice in one month? That was the thought that raced through my mind when Synopsys’ Aart de Geus stepped up onto the stage in front of 500+ SNUG attendees at the Santa Clara Convention Center yesterday morning and clicked on his title foil.

“Shift Left,” it said.

“Oh no,” I said. For pity’s sake, this was the exact same talk co-CEO de Geus offered up less than three weeks ago on March 3rd at DVCon in San Jose. I looked around for the nearest exit.

Then, cooler heads prevailed. Mine.

Wait a minute, I said. Three weeks ago I sat in the back of a ballroom at the DoubleTree, listening over the heads of 350 people at DVCon, and typed everything the good doctor said into my tablet, verbatim. I’ve already done the heavy lifting here, I thought. I’ve got his script on my tablet, I’ve seen the slides, and I’ve heard the jokes.

Does Synopsys believe an entirely different audience attends DVCon than that which attends SNUG? Why else would they present the exact same talk at the two venues? Perhaps no one at SNUG actually does verification? Why not compare the SNUG talk to the one at DVCon?

So, with that much entertainment guaranteed I sat back and enjoyed the show.

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Finally: IP now an Anchor Tenant at DAC!

Thursday, March 20th, 2014

 

Thanks to a lot of hard work and perseverance on the part of various thought leaders in the IP industry – folks like Mike McNamara, Warren Savage, McKenzie Mortensen, Clark Chen, Devin Persaud, Tiffany Sparks, Yervant Zorian, and Farzad Zarrinfar – at last, IP has become an anchor tenant at DAC.

A situation that’s been far too long in coming, given that these days there are approximately 30 companies in the EDA industry, but upwards of 500 in IP.  The fact is, if DAC didn’t make itself available to showcase an industry with 10x more possible exhibitors than EDA, where’s the future of the conference anyway?

I had a chance to speak with ‘Mac’ McNamara on Tuesday of this week about the IP Initiative he’s heading up for DAC 2014. [The others on the list above are on the committee.] Mac’s a legend in the EDA community based on his expertise and leadership roles at Chronologic, SureFire, Verisity and Cadence, where he headed up the company’s C-to-Silicon Compiler and Virtual Systems Platform. Mac left Cadence in 2012, and has served since then as CEO of Adapt IP, an IP startup that boasts both John Sanguinetti and Lucio Lanza on its board.

During our conversation, Mac said that anyone planning on attending the Design Automation Conference this June in San Francisco will want to be there on Monday, June 2nd. That is, anyone who’s interested in the IP industry.

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