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Posts Tagged ‘Cadence’

Sonics’ Randy Smith: Why Integrity makes IP tick

Thursday, November 20th, 2014

 

Randy Smith bring a lot of humanity to his role as Vice President of Marketing at Sonics, and a lot of frequent flier miles. The day after we spoke by phone last week, he was set to fly to Japan for a week on business. When I asked if Japan was a new destination for him, he laughed.

“I’ve been to Japan over 150 times,” he said, “and because of that, I have lifelong business relationships there, having worked closely with customers, EDA vendors, design services and IP providers. That’s why my business card used to say ‘Randysan Marketing’. I always look forward to going to Japan, because it gives me the opportunity to touch bases with customers there and to [reconnect] with colleagues.”

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IoT: the A-to-Z of TechTalk at ARM TechCon

Thursday, October 2nd, 2014

 

This blog requires a long, tall cup of coffee: Go get one, put your feet up, and plow on through. ARM TechCon 2014 took place this week at the Santa Clara Convention Center, and as an indication of what the industry feels is important right now, the following is a complex snapshot of press releases issued by various TechCon exhibitors highlighting their progress in the days leading up to and including the show. Listed first are the three main ARM press releases, then the other exhibitors are showcased.

By the way, the answer to what the industry thinks is important today? If the following is any indication, it’s IoT all the way down, with a dollop of FinFET and low-power thrown in for good measure. And if you don’t know IoT means Internet of Things, you haven’t been listening – particularly as Freescale says in their Press Release: “Analyst research firm Gartner estimates that the IoT will include 26 billion units installed by 2020, and by that time, IoT product and service suppliers will generate incremental revenue exceeding $300 billion, mostly in services.”

Another possible conclusion from the following: If you’re still holding out hope the Design Automation Conference is anchor tenant of the conference year, you should let that go. The amount of news these companies are releasing around ARM TechCon far out weighs what they’re releasing around DAC.

** ARM announced on October 1st “two new physical IP implementation solutions for its silicon partners to help simplify the path to implementation for their FinFET physical designs. ARM Artisan Power Grid Architect will reduce overall design time by creating optimal SoC power grid layouts, while ARM Artisan Signoff Architect increases accuracy and precision in managing on-chip variation over existing methodologies. These new physical IP implementation solutions strengthen the commitment from ARM to enable delivery of real silicon with the speed consumers are demanding.”

** ARM announced on October 1st, mbed OS, a free operating system for ARM Cortex-M processor based devices that consolidates the fundamental building blocks of the IoT in one integrated set of software components; mbed Device Server, a licensable software product that provides the required server-side technologies to connect and manage devices in a secure way, that also provides a bridge between the protocols designed for use on IoT devices and the APIs that are used by web developers; and mbed.org, the focus point for a community of more than 70,000 developers around mbed. The website provides a comprehensive database of hardware development kits, a repository for reusable software components, reference applications, documentation and web-based development tools.

** ARM and TSMC announced on October 2nd a new multi-year agreement that will deliver up ARMv8-A processor IP optimized for TSMC 10FinFET process technology. Per the Press Release: “Because of the success in scaling from 20SoC to 16FinFET, ARM and TSMC have decided to collaborate again for 10FinFET. This early path-finding work will provide valuable learning to enable physical design IP and methodologies in support of customers to tape-out 10FinFET designs as early as Q4 2015.”

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Fabulous Fabless: Nenni & McLellan offer cure for common clutter

Monday, July 28th, 2014

 

There are three kinds of written word in the world today: books, newspapers/magazines, and all of the rest of it which now lives on the shifting sands of an ever-evolving electronic substrate. Even today, however, even as those ‘effervescent electrons’ garner more and more readers, it’s books-on-paper that continue to hold the most caché, the most gravitas-laden sense of permanence, and the most awe-inspring-for-the-ages kind of wow factor: Really? You wrote a book? Wow!

Hence, when a 220-page book-on-paper called Fabless: The Transformation of the Semiconductor Industry was made available to the EDA community at the 51st annual Design Automation Conference this past month in San Francisco, it was worth noting for several reasons: For the gravitas of the offering; For the permanence of the tome; And for the price, which thanks to eSilicon Corp. was free to all for the taking.

Written by SemiWiki.com gurus Daniel Nenni and Paul McLellan, this Fabulous Fabless book-on-paper was handed out during a buzzy networking event on the spacious East Side of Moscone Center early one evening during the week of DAC in June. At that noisy, ebullient reception, the libations were flowing liberally and so was the printed word.

Anyone milling about in the crowd quickly became the proud owner of Nenni/McLellan’s cheery, well-written history of the world  that special world consisting of everything termed “technology” since 1947  and could even get signed copies, if they were able to elbow their way across the room to where the authors were perched side-by-side at a table with the express purpose of applying ink-to-paper on the front piece of their book.

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IP360: SNPS takes page from CDNS playbook

Wednesday, June 4th, 2014

 

This week, in the early hours just prior to the opening of DAC, Synopsys announced a new initiative to reshape the world of IP. It’s called the IP Accelerated initiative, but it might as well as be called IP360. Just as Cadence’s EDA360 initiative was meant to reshape the design tool flow in the image of Cadence, Synopsys’ IP360 is meant to reshape the IP use and integration flow in the image of Synopsys.

And where EDA360 had three parts: System, SoC, and Silicon Realization, so IP360 has three parts: IP Prototyping, Architecting, and Integration. More specifically, the IP Accelerated initiative includes new IP prototyping kits with reference designs for IP preloaded into a HAPS-DX prototyping system, software development kits with processor subsystem reference designs and configurable models of DesignWare IP, and customized IP subsystems to augment Synopsys’ IP portfolio.

In other words, it’s all about “one-stop shopping,” per my September 30th conversation with Synopsys’ John Koeter, VP of Marketing for IP & Prototyping. “Synopsys has a broad portfolio of high-quality IP,” he said, and that combined with “our development kits for prototyping and software developmental” means that if you know how to reach Synopsys, you’re set and ready to go.

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IP @ DAC: Parties, Stuff & Bother

Thursday, May 22nd, 2014

 

It’s just amazing that DAC has become so thoroughly a show about IP that there are two major parties happening in San Francisco in June that have IP in their name: HOT IP Party and Stars of IP Party.

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HLS Vision: Sanjiv Kaul’s betting his career on it

Thursday, May 15th, 2014

 

Calypto Design Systems is having quite a year. First the company announced that 2013 was its highest revenue period ever; then they announced that new offices have been opened in Korea; and most recently, Calypto named long-time EDA exec Mark Milligan as Vice President of Marketing. Previously, Milligan served as VP of Marketing at CoWare and VirtualLogix, VP of Marketing for Functional Verification at Synopsys, and VP of Corporate Marketing at SpringSoft before it was acquired by Synopsys.

Given this level of activity, it was interesting to sit down recently and talk in person with Calypto CEO Sanjiv Kaul, an articulate and energetic spokesman for the company. We started with Cadence’s recent purchase of Forte Design Systems.

Kaul said, “Cadence bought Forte because high-level synthesis is going mainstream, and we think we are well positioned to take advantage of that. Integration between Catapult C [Calypto’s HLS synthesis tool, acquired from Mentor Graphics in 2011] and our Formal tool is what the market needs today.”

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Finally: IP now an Anchor Tenant at DAC!

Thursday, March 20th, 2014

 

Thanks to a lot of hard work and perseverance on the part of various thought leaders in the IP industry – folks like Mike McNamara, Warren Savage, McKenzie Mortensen, Clark Chen, Devin Persaud, Tiffany Sparks, Yervant Zorian, and Farzad Zarrinfar – at last, IP has become an anchor tenant at DAC.

A situation that’s been far too long in coming, given that these days there are approximately 30 companies in the EDA industry, but upwards of 500 in IP.  The fact is, if DAC didn’t make itself available to showcase an industry with 10x more possible exhibitors than EDA, where’s the future of the conference anyway?

I had a chance to speak with ‘Mac’ McNamara on Tuesday of this week about the IP Initiative he’s heading up for DAC 2014. [The others on the list above are on the committee.] Mac’s a legend in the EDA community based on his expertise and leadership roles at Chronologic, SureFire, Verisity and Cadence, where he headed up the company’s C-to-Silicon Compiler and Virtual Systems Platform. Mac left Cadence in 2012, and has served since then as CEO of Adapt IP, an IP startup that boasts both John Sanguinetti and Lucio Lanza on its board.

During our conversation, Mac said that anyone planning on attending the Design Automation Conference this June in San Francisco will want to be there on Monday, June 2nd. That is, anyone who’s interested in the IP industry.

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Sonics: IP Pricing and Protocols

Thursday, February 27th, 2014

 

It makes it worthwhile to show up for work on days when you get to have a conversation with people like the folks of Sonics, a System IP vendor based in Silicon Valley. Articulate and knowledgeable, they have a nuanced understanding of how the IP business works, its challenges and opportunities.

When I spoke to them last week about my ongoing project to assemble IP for the chip in my Dick Tracy keychain, President & CEO Grant Pierce and VP of Operations Raymond Brinks were both on the call. We started by talking about how IP is priced.

Per Pierce: “The conditions under which various customers buy and use IP can be quite different. We have some customers who are fairly sophisticated. We sell [such customers] licensed IP, offer some initial training, and then off they go. After that, apart from an occasional email, we have little contact with them. There are customers, however, who are opposite in the extreme.

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2013_Q3: The Good Times continue, with qualification

Wednesday, January 15th, 2014

 

It’s clear that these are heady days in EDA and IP. The numbers have been up and to the right for a number of quarters now and everybody’s feeling good about things, including Mentor Graphics CEO Wally Rhines. He was doing the rounds last week talking up EDAC’s Market Statistics Service report on the industry for Q3_2013; the report was published this week on Tuesday.

On my phone call with Rhines I found him exuberant, so I started with a comment to which Rhines was not allowed to respond; he was speaking for EDAC in that conversation and not for his own organization.  “Wow,” I said. “Mentor is really doing stupendously if your stock valuations are any indication, up over 40 percent in the last year.”

Rhines said nothing, but did chuckle, so I continued: “Wow again, then, for the overall EDA and IP industries. Having said that, I’ve noticed – perhaps not for the first time – that Synopsys does not officially submit numbers for these quarterly MSS updates. What’s up with that?”

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CES 2014: why was Cadence there?

Thursday, January 9th, 2014

 

Since the ginormous Consumer Electronics Show in Las Vegas this week is widely touted as the biggest event since the invention of humankind, it’s hard to admit two things: a) I wasn’t there, and yet b) I’ve been asked to compose a blog about it. Somewhat of a challenge, but not an insurmountable one.

To attend to the task at hand, I slogged through the blogosphere to see what people who were there this week had to say about it all, after knocking in and around the largest conference on the planet.

Turns out their take-aways are pretty consistent: Among the 3000+ exhibitors, there were more toys on display than you could play with in a month of Sundays, drones are everywhere and somewhat creepy, TVs are getting bigger, electric cars are getting more so, everything’s wearable, and the only things left that are truly private and un-recordable in the mania of this digital age are your thoughts, and those are probably under assault in an evil lab somewhere. [Note to self: don’t sell them for a penny.]

Another way to approach CES, if you blog about EDA and IP, is to go to the roster of EDAC and see who on that list was exhibiting this week in Las Vegas. The results are rather surprising – only ARM and Cadence.

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