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Posts Tagged ‘Bob Smith’

DVCon Munich: IP Integration, Automotive, Smart Cities, System Design

Thursday, October 13th, 2016


Next week, DVCon is once again in Europe, October 19-20 in Munich
. A marvelous agenda has been laid out for this year’s 2-day conference, including three keynoters that pretty much sum up the state of things in the industry here in 2016. If you want to know where to apply your resources – both human and material – over the next decade, look no farther than these three talks.

It’s a tiring trip from Silicon Valley to Bavaria, but the quality of these presentations, combined with the rest of the content at DVCon Europe, will make the trip well worth the effort. Hope you’re going.


Please Crispify: The ESD Alliance System Scaling Working Group

Thursday, May 19th, 2016


It’s a poorly kept secret that Bob Smith
was brought in as Executive Director of EDAC last year to shake things up, to breathe new life into the sails of a somewhat becalmed organization. Well, in the category of be careful what you ask for, here’s how things have gone so far:

New companies have joined the consortium, the newest member of the Board of Directors is not a CEO, a plethora of monthly panels have engaged the industry in thought-provoking discussions about innovation vis-à-vis commercial enterprise, a marketing deal has been struck with Semico, and the whole friggin’ organization has been re-branded as the ESD Alliance to reflect an intent to get more IP guys, more Embedded guys, and more Yet-to-be-identified guys into the alliance than just the traditional anchor tenants from EDA.

But none of this comes close to the potential impact of the latest disruptive idea that ESDA is proposing: The founding of a brand new working group that could very well redefine the whole semiconductor supply chain: The ESD Alliance System Scaling Working Group.



ESD Alliance: Lanza and Semico to serve as Change Agents

Wednesday, April 20th, 2016


The ESD Alliance has announced two additional updates
on its remarkable road to renaissance. The Alliance formerly known as the EDA Consortium says Dr. Lucio Lanza, long-time EDA investor and 2014 Kaufman Award winner, is joining the organization’s board of directors, effective immediately.

That news is unique for 4 reasons: a) Lanza is the first new board member since EDAC was relaunched as ESDA; b) Lanza is the only member of the board who is not currently serving as the CEO of a company, the first such circumstance in recent memory; c) Lanza serves on the board of PDF Solutions, triggering another first in that one company is now represented twice on the EDAC/ESDA board with PDF’s John Kibarian also serving therein; and d) Lanza was not elected, but appointed.

Certainly for all of these reasons and more, Dr. Lucio Lanza will serve as a refreshing change agent as the EDA Consortium morphs into the ESD Alliance.

The second major update from the ESD Alliance is the announcement of a “cooperative marketing” partnership with Semico.


Respect the customer: Uniquify’s Bob Smith offers rational advice

Thursday, July 24th, 2014


The rumors are flying fast this week about Apple’s next product announcement. Many believe it will be a wearable, possibly a watch-like device. Happily, I’m one step ahead of that Silicon Valley-based behemoth with months of research into my own wearable, which will undoubtedly swamp the market and outsell Apple’s wearable by orders of magnitude.

I had a chance to discuss my project with Uniquify SVP Bob Smith in a recent phone call and started by asking how he felt about the IoT, the Internet of Things. Is it simply a trendy phrase emanating from tech sector marketeers?

Bob said no, and recounted the delight of a friend of his who owns an IoT-enabled crock pot. “The thing has WiFi connectivity,” Bob said, “which allows the guy to turn on the crock pot remotely, and at the appropriate hour, so dinner’s ready on time, but not overcooked.”

“Sounds like you’re okay with the whole IoT thing,” I responded, “so how about some feedback on my Dick Tracy keychain. It’s going to allow me to have keyless entry and ignition for my car, to open and close the garage door, to know if there’s sufficient milk in the fridge, and to also tell the time. In other words, it’s got a limited feature set, but importantly nobody will ever get locked out of their car again because the keychain will be strapped to their wrist.”

Bob commended the designated feature set, noted its simplicity and usefulness, and then agreed with one of my conclusions: After many months of conversation with IP companies about developing my product, the Product versus Services & Products is a legitimate topic when discussing the IP business model with vendors.


S2C: FPGA Base prototyping- Download white paper

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