Posts Tagged ‘ARM TechCon’
Thursday, November 9th, 2017
Simon Segars has been CEO of UK-based ARM Holdings since 2013. When he first joined the company in 1991, he was employee No. 16, and was there when the company went public in 1998.
Last year, Japan-based SoftBank purchased ARM for $32 billion, just a few days after the Brexit vote, and took the company private. This year, SoftBank sold 25-percent of ARM to Saudi Arabia, in a deal that was part of the company’s (and kingdom’s) Vision Fund juggernaut.
Simon Segars has more than survived all of this change. He is still CEO of the most ubiquitous IP provider in the world, and now also has a seat on the Board of Directors of SoftBank.
As I prepared for my phone call with Segars last week, I was pretty sure he would decline to answer the bulk of the questions on my list. Surprisingly, however, he answered all of them, with ease and on the record. We started with the most astonishing news of all: ARM has changed its name.
Thursday, June 15th, 2017
UltraSoC is on a roll, having just wrapped up an energetic participation in the last month’s RISC-V conference in Shanghai, where UltraSoC CTO Gadge Panesar was a speaker. Additionally, the company is announcing “new funding, new investors, and new board members” – including UC Berkeley’s Alberto Sangiovanni-Vincentelli.
When I spoke this week with company CEO Rupert Baines, he started with Shanghai: “There is so much interest in RISC-V in China. The attendance there [exceeded] the headcount at the previous meetings at Google and MIT, although the numbers may be confusing as there were so many students at the Shanghai event.”
Asked if the RISC-V event would be in China again, Baines said, “I believe going forward there will be one conference in the U.S. each year, probably in Silicon Valley, and one international. Nvidia sponsored the latest one through their presence in Shanghai.”
Turning to UltraSoC, I asked about the company’s origin, market and competition.
Baines said, “We do semiconductor IP that solves a problem. The chips are so big and complicated today, understanding how they work – with lots of processors and lots of software interacting with each other and the real world – is incredibly difficult.
Thursday, November 10th, 2016
Next Tuesday, November 15th, is the deadline for submitting research abstracts for the IP track at DAC 2017 in Austin in June. Paper manuscripts are due the following Tuesday. IP-themed session proposals are also due on that Tuesday, November 22nd, while Designer & IP Track proposals are due December 14th.
[NOTE: The December 14th date listed above is for invited Design Track & IP Track proposals. All other proposals for DAC 2017 Design Track & IP Track content can be submitted for review up until January 14, 2017. Thank you to DAC Press Chair Michelle Clancy for this important clarification.]
In other words, if you want to present within the IP Track at the 54th Design Automation Conference, you need to get going now.
The committee that will be overseeing review of these proposals is being headed up by Lattice Semiconductor’s Claude Moughanni – his group taking seriously their role in assembling an IP program that’s both informative and cutting edge.
Moughanni’s committee members include IPnest’s Eric Esteve, Synopsys’ Marc Greenberg, ARM’s Simon Rance, Freescale’s Henning Spruth, Mentor’s Farzad Zarrinfar, Intel’s Ty Garibay, Samsung’s Kelvin Low, Silvaco’s Warren Savage, and Cadence’s Karamveer Yadav – an impressive group who are indeed subject experts.
So, why should you go to all the effort to submit something for review by this group? Is there really any benefit in taking the time to participate at DAC, next year or ever?
Thursday, November 5th, 2015
When it comes to conferences about IP, or design for that matter, it sure seems like ARM TechCon has become the 800-pound gorilla. With over 100 exhibitors and folks coming in from all over the world to present or attend presentations, it’s huge.
Topics du jour at the Santa Clara Convention Center on November 10th to 12th are set to include security, IoT, connected cars, innovation, investments, embedded software, mobile devices, entertainment, low power, and more security. Not to mention things that can see for you, drive for you, sense for you, feel for you, and scare the hell out of you. In other words, everything that defines life here in 2015. Or so they tell us.
But let’s look at what won’t be on the menu at ARM TechCon. International dismay over downed aircraft. International dismay over automobiles that lie when they’re tested for emissions. International dismay over cyberhacking orchestrated by one nation-state against another. And the UK’s decision to prohibit encryption of online communication to the level that nation states cannot break the code. In other words, everything the defines life here in 2015.
The other thing that won’t be on the menu? My own recent consumer history.
Thursday, November 22nd, 2012
IP provider Esencia Technologies received a Best-in-Show Award in the Software Category at the recent ARM TechCon 2012 in Silicon Valley. It’s not clear what the criteria were for the award, but it was Esencia’s EScala Design Platform that garnered the accolade, according to the company’s website. Based in San Jose and founded in 2006, the company says they focus on delivering “pre-verified IP cores” to their customers.
Thursday, November 1st, 2012
You didn’t have to crank up Queen to hear the refrain in the background when ARM CEO Warren East stepped on stage in Silicon Valley this morning to deliver his keynote at the 2012 edition of ARM TechCon. No matter how you slice the pie, ARM is the champion of the world. They know it, they know that you and I know it, and we know that they know that we know it.
Yet despite all that knowing, the guys from ARM seem like a pretty likable bunch. A month ago, I heard ARM CTO Mike Muller give the keynote at the Sophia Antipolis Microelectronics Forum, where he left the same impression with his audience on the Cote d’Azure that Warren East left with his audience this morning in the heart of Silicon Valley: ARM puts cooperation above competition, partnering above posturing, and the well-being of the world above the well-being of the bottom line of ARM or the pocketbook any of its employees.
ARM may be the champion of the world, but it’s for a reason. They’re very good at what they do, they’ve had the luck and foresight to be in the right place at the right time over the last 2 decades, and they are as concerned as the rest of us about the plethora [read “billions”] of digital devices descending on the world which threaten to drive us all to the brink of destruction by way of global warming, polluted environs, or both.
Okay, that’s my qualitative take on this morning’s keynote. Following is a more quantitative version.