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Peggy Aycinena
Peggy Aycinena
Peggy Aycinena is a freelance journalist and Editor of EDA Confidential at www.aycinena.com. She can be reached at peggy at aycinena dot com.

SIP: And in other news …

 
April 11th, 2013 by Peggy Aycinena

Years ago, an editor/mentor advised me never to cover legal battles between companies in this industry. He’d always say, “There’s no good to be had from covering this stuff. The story’s always so much more complicated than anybody every fesses up to, so just don’t go there.”

So, how about this? Shall we accentuate the positive and decentuate the negative? You think that’s stupid, naive, not gritty enough? Well, y’all know where to go if you want to accentuate the negative and decentuate the positive. Y’all know where to go if you want the rumors and innuendo.

If, however, you’d rather start off your week with something a bit more upbeat, stick around.

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Sidense Corp., a leading developer of Logic Non-Volatile Memory one-time programmable memory IP cores, announced that the company’s 1T-OTP macros for TSMC’s 180nm BCD 1.8/5V/HV and G 1.8/5V processes have met all of TSMC’s IP9000 Assessment program requirements. Sidense OTP macros are fully qualified for -40ºC to 150°C read and field-programmable operations to support applications such as automotive electronics that require reliable operation and long-life data retention in high-temperature environments.

Sidense has already licensed its Automotive Grade 1T-OTP macros to many top fabless semiconductor companies, who have designed the macros into a wide range of leading-edge products. Customers including Fairchild Semiconductor, MAZ Brandenburg, Shanghai Haier IC and ZMDI are using Sidense Automotive Grade OTP in a wide range of devices, including power-management ICs, sensors and microcontrollers for applications in automotive, industrial, mobile and consumer electronics.

Tom Schild, Sidense VP of Sales and Marketing, is quoted in the Press Release: “Our company is seeing an exciting and growing demand for 1T-OTP that supports power and HV processes. We are helping many customers bring to market competitive new PMICs, sensors and other products by offering cost-effective and highly reliable NVM qualified for demanding, high-reliability, high-temperature environments, in addition to being ideal for power and cost-sensitive mobile applications.”

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Kilopass Technology Inc., a leading provider of semiconductor logic non-volatile memory IP, announced the appointment of Tatsuya Yamazaki as Vice President of Business Development Asia-Pacific to accelerate international expansion. Yamazaki has 30 years of semiconductor and electronics industry experience at major international powerhouses Fujitsu and Samsung. He started his career at Fujitsu in process technology and device physics and eventually became the VP & GM of Worldwide ASIC and Foundry business. He left Fujitsu in 2009 to become Vice President of Marketing for Samsung Electronics.

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Kilopass also announced that Dana Reyes has been appointed Vice President of Finance, reporting to Kilopass CFO James Lindstrom. Reyes has 20+ years of wide-ranging finance, operations, and accounting experience at public companies including AMD and Cadence Design Systems, and private companies such as Barracuda Networks and Host Analytics.

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Kilopass also announced that Emerson Hsiao has joined the company as Vice President of Marketing. From his last position as General Manager for Faraday Technology Corp. North America, Hsiao brings 10+ years of extensive marketing and engineering experience developing complex SOC designs. He will report to Linh Hong, Vice President of Sales & Marketing at Kilopass, and will be responsible for Kilopass expanded marketing initiatives worldwide, including new eNVM product rollout, distribution channels, promotional platforms, and IP enforcement.

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MagnaChip Semiconductor Corp.,a Korea-based designer and manufacturer of analog and mixed-signal semiconductor products, and Sidense Corp. announced that Sidense’s SLP 1T-OTP macros have been fully qualified for MagnaChip’s 180nm 1.8/3.3/18V high-voltage CMOS and mixed-signal process. Semiconductor devices fabricated in these processes are used in applications such as LED lighting controllers, display controllers and power-management ICs for mobile and other high-volume applications.

Tom Schild is quoted in this Press Release as well: “Leading semiconductor device manufacturers are already using Sidense 1T-OTP macros for LED energy management solutions fabricated using MagnaChip’s leading process technology. By offering our very dense and low-power SLP memory macros in MagnaChip’s HV process, customers have a proven platform in which they can take full advantage of the benefits of 1T-OTP memory and its cost-effectiveness, reliability and security advantages over eFuse, mask ROM and other NVM technologies.”

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Kilopass also recently announced $8 million funding from a major consumer electronics licensee who wishes to remain anonymous until its own product launch. Kilopass says its embedded NVM is “mission critical to the customer’s current and future products, and that the funding reflects a commitment to Kilopass technology and confidence in its memory expertise to successfully address the customer’s future product needs.”

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You’ve got to accentuate the positive
Eliminate the negative
Latch on to the affirmative
Don’t mess with Mister In-Between

– Johnny Mercer & Harold Arlen

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