It’s the kind of announcement that regularly emanates from IP companies: “Uniquify today announced it developed a DDR3 IP solution for Samsung Electronics’ power-efficient 28nm LPP foundry process that is now in volume production for multiple product lines, including consumer and mobile applications.”
The thing is, there are two bigger take-aways from this announcement than the specifics of the news. One is that news about 28 nanometers is still making news. The way marketing bravado in the industry runs, one would think 10 nanometers is upon us completely.
The other thing is that we’re not talking here about Samsung planning to adopt Uniquify’s DDR3; we’re talking about Samsung using these things in volume production. A very different kettle of fish, and something that IP companies often have so much trouble getting their customers to acknowledge. [Same holds true, of course, for EDA vendors as well.]