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Archive for June, 2014

eSilicon: Jack Harding unplugged

Thursday, June 19th, 2014


Among the least likely events to take place at a conference as big and noisy as the Design Automation Conference is an intense, unplugged conversation with an industry leader, especially in the midst of the Exhibit Hall. Nonetheless, I had a chance to sit and talk with eSilicon co-founder and CEO Jack Harding for almost an hour in his company booth on Monday morning, June 2nd, at DAC in San Francisco.

In the background, outside the flimsy walls of the suite in which we were talking, one could hear the roar of the opening-hour crowd in the exhibit hall, mixed with the unmistakable sounds of Gary Smith revving up nearby for his annual Pavilion Panel in that blues band style he favors.

Prior to June 2nd, I hadn’t seen Jack Harding for 7 years. At that time, thanks to Brian Fuller’s eavesdropping on a private conversation, my disagreement with Jack about how tech leaders get their kids to study technology ended up in Brian’s blog for all the world to read. If Jack knew, he probably didn’t care – he’s always lived by his own rules – whereas I followed rules written by others, so I did care and hence approached this month’s appointment at DAC with marked trepidation. How unnecessary.

Harding never mentioned our disagreement in 2007. Instead I found him a great conversationalist, honest, self-effacing in a particular way, and interested in a wide range of issues. Naturally, I don’t regret Brian Fuller wasn’t hovering nearby to report out on the conversation, but I do regret Jack and I didn’t have an additional hour to chat in San Francisco. He began by reminding me that success in the tech sector can depend on a host of “exogenous variables.”


SIP Entrepreneurs: Hal Barbour says opportunities abound

Wednesday, June 18th, 2014


Monday at DAC 2014 in San Francisco was IP Day. Part of the day’s program included a panel featuring entrepreneurs pursuing the business of third-party IP: CAST’s Hal Barbour, Truechip Solutions’ Shishir Gupta, IPextreme’s Warren Savage, Methods2Business’ Marleen Boonen, and Recore Systems’ Dirk Logie.

After the panel, I had a chance to speak with Hal Barbour, CEO at CAST. I asked him if the received wisdom is correct – most innovation in silicon IP comes from small companies.

Hal said, “Traditionally, almost all innovation in the SIP business has come from small entrepreneurial companies. Large companies have gained their position through aggressive acquisitions, and not through internal development. Unless things change in unforeseen ways, it’s going to be difficult for the large companies to dramatically change this model.”


IP360: SNPS takes page from CDNS playbook

Wednesday, June 4th, 2014


This week, in the early hours just prior to the opening of DAC, Synopsys announced a new initiative to reshape the world of IP. It’s called the IP Accelerated initiative, but it might as well as be called IP360. Just as Cadence’s EDA360 initiative was meant to reshape the design tool flow in the image of Cadence, Synopsys’ IP360 is meant to reshape the IP use and integration flow in the image of Synopsys.

And where EDA360 had three parts: System, SoC, and Silicon Realization, so IP360 has three parts: IP Prototyping, Architecting, and Integration. More specifically, the IP Accelerated initiative includes new IP prototyping kits with reference designs for IP preloaded into a HAPS-DX prototyping system, software development kits with processor subsystem reference designs and configurable models of DesignWare IP, and customized IP subsystems to augment Synopsys’ IP portfolio.

In other words, it’s all about “one-stop shopping,” per my September 30th conversation with Synopsys’ John Koeter, VP of Marketing for IP & Prototyping. “Synopsys has a broad portfolio of high-quality IP,” he said, and that combined with “our development kits for prototyping and software developmental” means that if you know how to reach Synopsys, you’re set and ready to go.


S2C: FPGA Base prototyping- Download white paper
TrueCircuits: UltraPLL

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