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Archive for June, 2013

Update: IP on the move

Thursday, June 20th, 2013

 

Despite their marked contributions to DAC in Austin, the folks in the IP world have not been resting on their laurels, but have continued to generate developments of both a technical and business nature.


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Synopsys and OCZ Technology Group announced OCZ “achieved first-pass silicon success” in its newest NAND flash Vector SSD using Synopsys’ DesignWare DDR2/3-Lite PHY, Embedded Memories, STAR Memory System, and Professional Services.

The companies say the OCZ Vector SSD was designed “to deliver superior sustained performance through its new, high-performance Indilinx Barefoot 3 flash controller supporting the SATA-3 protocol. Synopsys’ design consultants worked closely with OCZ’s engineers throughout the implementation of their chip, delivering expertise and advanced methodologies in IP integration, physical design, and physical verification that enabled OCZ to complete their implementation in less than six months.”

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Freescale’s Nunez: Get it in writing before integrating External IP

Wednesday, June 12th, 2013

 

Freescale IP Design Manager Jose Nunez presented a tutorial on Tuesday, June 4th, at the Design Automation Conference in Austin entitled “Challenges of Integrating External IP”.  Through a show of hands, he found the majority of his audience were IP users and therefore knew his comments would be of more than passing interest.

Nunez first noted there are even challenges in reusing internally-generated IP – big companies often have multiple groups, each with different ways and methodologies for designing IP blocks. He said, however, his talk would focus on licensing third-party IP – standard IP such as PCI Express and USB, which would add no value to Freescale if developed internally, as well as other types of IP, which if developed internally might exceed a need-by date. In such cases, he said, licensing third-party IP almost always proves cheaper in the long run, but it has to be done with care!

Nunez cited common misconceptions: 1) When companies use widely-available third-party IP from known providers, it means those blocks come with fewer bugs. 2) If everybody’s using third-party IP, it can’t be that hard to integrate it into a project. 3) Third-party IP always delivers best-in-class features, maturity, power and speed.  Having set the stage, he then listed some straightforward guidelines for interfacing with IP vendors, and using their products.

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