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 The Instigater: Services with a Smile

Posts Tagged ‘Instigate’

Where the heck is Armenia?

Monday, December 2nd, 2013

This is the first post of our blog, The Instigater: Services with a Smile, on EDA Cafe. It is with great pleasure that we are able to provide some viewpoints about the design community that we all work and live in, and we thank EDA Cafe for providing this forum for us all to exchange ideas.

First, let me introduce myself. My name is Arman Poghosyan, I am the CEO of a software (and some hardware!) services company, Instigate Design, based in Armenia. Yes, Armenia! The first question that people ask when we mention where we are located – and if they don’t ask they are thinking to ask – is where the heck is Armenia? Armenia is a small country with a population of about 3 million in EMEA with neighboring countries such as Georgia, Iran, Turkey. Someone reading this blog, typically working on highly complex design and methodology issues for deep sub-micron SoCs might ask, why would I be interested in hearing about a small company in Armenia? The same reader might be surprised to find out that two of the 3 major EDA companies – Synopsys and Mentor Graphics – have major offices in Yerevan, Armenia’s capital city. And the development done in these Synopsys and Mentor offices are every bit as significant as development done in the design centers in other parts of the world, including physical layout and IP design. So, Armenia has a strong, and absolutely growing presence in the EDA world and the design community that surrounds it.


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