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Michael (Mac) McNamara, Gen Chair 54th DAC; Pres & CEO Adapt-IP
Michael (Mac) McNamara, Gen Chair 54th DAC; Pres & CEO Adapt-IP
Mac is the General Chair for the 54th DAC; and is President & CEO of Adapt-IP, a semiconductor IP company that is focused on wired and wireless communication IP, with an emphasis on security. Previously, he was Cadence's VP/GM for System Level Design, which developed SystemC based Simulation, … More »

#54DAC 7: IoT: Tales from the Frontline.

April 21st, 2017 by Michael (Mac) McNamara, Gen Chair 54th DAC; Pres & CEO Adapt-IP

We hear from media outlets that Internet of Things (IoT) solutions will be soon be surrounding us in our homes, our offices, our schools; in factories and farms; working to make our life better, or perhaps working to eliminate our species!  Well, 50+ years has taught us that any new technology happens first at DAC, and adding credence to the media’s predictions, you will see IoT technology information and insights everywhere the 54th Design Automation Conference.

There is not some new job title of “IoT engineer.” Instead our familiar, experienced analog, mixed-signal engineers, RF engineers, server architects and mobile developers and verification teams are applying our tools and their skills in this new application area. Since IoT design elements touch most EDA engineering disciplines, we’ve made it easier for DAC attendees to learn what they need to know about IoT trends and technology wherever they are at the Austin Convention Center.

Here’s a sampling of IoT-related presentations that can be found in keynotes, SKY Talks, fireside chats, DAC Pavilion sessions and tutorials:

Keynotes, panels and more

This year we’re offering attendees a front-row seat to the front lines of IoT innovation. For starters, check out legendary EDA executive Joe Costello’s event-opening keynote. Costello, now CEO of Enlighted, a Silicon Valley IoT startup, will discuss how we are giving buildings “consciousness” and what that means for companies, employees and society. (Monday, 9:15 a.m.)

Another must-see IoT keynote is on Wednesday when Tyson Tuttle, CEO of Silicon Labs, will consider the market imperatives and engineering challenges of adding connectivity to electronic devices, including cost, ease of use, energy efficiency, interoperability, future extensibility and security.

Rounding out an impressive lineup of IoT-themed keynotes this year will be Rosalind Picard, founder and director of the Affective Computing Research Group at the MIT Media Laboratory (Thursday 9:10 a.m.). She’ll describe how we’re designing in emotional intelligence into devices more in the future and what that means not only for design and device functionality but the broader societal implications.

The elephant in the IoT room these days is security–specifically who’s responsible for security when and how. If this is a burning issue for you, you won’t want to miss our panel Tuesday at 3:30 p.m. Representatives from Trustonic, the Technische University of Berlin and Tozny LLC will discuss the real-world impact of available security hardware, the related shortcomings as well as new research and development directions in hardware-assisted security and privacy solutions.

A new feature this year at DAC is the FPGA IoT Design Contest, sponsored by ACM SIGDA and Lattice Semiconductor, which is underway now. Five final design contestants will be highlighted at DAC in the World of IoT exhibit, and the top three design winners will be announced at the conference in the DAC Pavilion Wednesday June 22 at 3 p.m.

But wait, there’s more!  You can find many additional IoT learning opportunities on the DAC website in a couple of ways. First, navigate to the DAC Program landing page and filter your search on the left-hand navigation bar with IoT under Tracks. A second way is to head to our IoT landing page and browse the choices there.  Advance Registration for DAC is available now till May 30, which gives you a 25% savings on a full conference badge.

And remember: DAC provides free parking at the Austin Convention Center and all DAC badges include complementary evening social receptions!

See you at DAC  – Register at:


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