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Archive for May, 2010

DAC Tutorials: Get a shot in the arm for your job skills

Tuesday, May 18th, 2010

Hi, I’m Robert Jones, the DAC 2010 Tutorials Chair.The executive and tutorials committees have been working for almost a year on this summer’s tutorial program.I’m excited about the topics; I hope that you will find them as compelling as I do.The speakers are all domain experts; the speaker lists read like a “Who’s Who” in the respective areas.

This year, we will offer seven tutorials; four full-day, two half-day, and one for two hours.The topics are timely and relevant: ESL design and prototyping, low power, SystemC for multiple domains, analog circuit design, and 3D ICs.Two of the tutorials cover topics outside of EDA technology: marketing and software development.Each tutorial will follow the DAC tradition of providing clear, informative education from domain experts.

Monday offers two full-day tutorials. The first, ESL Design and Virtual Prototyping of MPSOCs, will provide a comprehensive introduction to the fast-growing world of Electronic System Level (abstract) design. Attendees will learn about current ESL design techniques, future trends, and participate in exercises via a live CD distributed to all participants.

The second Monday tutorial, Low Power from A to Z, covers one of today’s hottest (pun intended) issues in design and design automation. This tutorial will provide a comprehensive overview of low-power approaches at all levels of the design process, from process technology to system architecture.

Two tutorials will cover important topics for EDA professionals that are not usually part of a standard Electrical Engineering curriculum. On Monday morning, the two-hour tutorial Marketing of Technology – The Last Critical Step will teach a technically-trained professional about go-to-market strategies and planning.


(How to) Train Your DAC Dragon – Pavilion Panels

Wednesday, May 12th, 2010

Believe it or not, it is time for another DAC. Yes, the 47th DAC will be upon us in just under 6 weeks. The Pavilion Panels Committee has worked hard over the past four months and we think we have a great program to offer in Anaheim, CA.

If you are a long time DAC attendee, you know the routine – Gary Smith opens the Pavilion festivities on Monday with his list of “What’s Hot at DAC.” Tuesday, Jim Hogan will bring “Hogan’s Heroes” to the podium to talk about the design and lithography challenges at 22nm. Veteran EDA venture capitalist Lucio Lanza will give litmus test on Wednesday to four start-ups about starting, surviving and thriving in the EDA marketplace. The stalwart sessions also include an interview by Peggy Aycinena with the winner of the prestigious Marie R. Pistilli Women in Design Automation Award; an EDA Heritage session with previous Phil Kaufman Award winners Prof. Randy Bryant and Dr. Phil Moorby where they will discuss the impact of commercialization of their inventions; and Kathryn Kranen will host the ever popular session with High School students who tell the experienced audience that “You Don’t Know Jack!” about how they use the latest tech gadgets and what they expect to be using in 2 to 3 years.

… and that’s just the regulars. In the new and exciting category, this year we’ve added “Everyone Loves Product Teardowns.” On Tuesday and Wednesday, right after lunch, you’ll get to see live teardowns of two products sponsored by IP vendors ARM and Virage Logic. The in-depth information of the newest product in the market is sure to please the technical appetite, but you can’t afford to miss the session as the same product (a new one in original packaging, of course) will be given away in a prize drawing. You know those pesky auditors require you to be present to win …

This year’s Pavilion Panel Program will also feature a larger number of User Panelists (versus EDA Vendor Panelists) than ever before. Look for User Panelists to speak on Outsourcing Challenges, Analog Interoperability, SoC Verification, Multi-core Multi-OS Applications and SPICE Flavors. Other exciting panels in the lineup include: Career/Job Outlook, IP Commercialization, the 28nm Ecosystem and FPGA Business Opportunities. Keep your search engines tuned to look for information on each of these panels.

That’s how you train your DAC schedule for the right pavilion panels.

This year’s pavilion events will be more exciting and rich in experience than ever before. The Pavilion Panels Committee has done its part. They have done a thoroughly great job of reviewing submissions, selecting topics, and finding the most knowledgeable moderators and panelists to appeal to all attendees. It’s been a challenging task and we are looking for your verdict at DAC. Of course, we are confident you will learn and enjoy these sessions.

One final word: Just in case you don’t know what or where the DAC Pavilion is, look for signs at the Exhibit Hall entrance. The booth number is 694, located towards the back wall next to the Synopsys booth.  We look forward to seeing you there!

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