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Michael (Mac) McNamara, Gen Chair 54th DAC; Pres & CEO Adapt-IP
Michael (Mac) McNamara, Gen Chair 54th DAC; Pres & CEO Adapt-IP
Mac is the General Chair for the 54th DAC; and is President & CEO of Adapt-IP, a semiconductor IP company that is focused on wired and wireless communication IP, with an emphasis on security. Previously, he was Cadence's VP/GM for System Level Design, which developed SystemC based Simulation, … More »

#54DAC 9: Live from Austin: The DAC Exhibition floor; 3 Full-days of Activities

 
May 30th, 2017 by Michael (Mac) McNamara, Gen Chair 54th DAC; Pres & CEO Adapt-IP

I’ve been attending DAC since 1992, and it’s astonishing to me how each new year brings more and more compelling experiences for attendees. Of course DAC is rooted in a world-class IEEE and ACM sponsored conference program, but the activities in the exhibit hall just get more and more amazing and fun every June.

The exhibit hall at this year’s DAC is not just a place where exhibitors from around the world will share leading-edge technologies. It’s going to be a hive of all sorts of activities—a magnet for all attendees.

Here’s a rundown of what you’ll experience in Austin, June 18-22.

  • In the second year of the popular World of IoT, we’ve added new interactive experiences for attendees to enjoy, building on last year’s successes. We have a tech puzzle for avid problem solvers, a new virtual reality experience and our very popular tear-downs . These activities are part of the popular DAC Attack game, available in the DAC mobile app. We give out prizes—Samsung VR headset, Bose noise canceling headphones, Amazon gift cards, and more— to the highest points winners on Wednesday at 5:00 p.m. from the DAC Pavilion. And don’t forget the return of the Makers Market and the IP Pavilion, all within the World of IoT. It’s almost like an entire event in and of itself!

Read the rest of #54DAC 9: Live from Austin: The DAC Exhibition floor; 3 Full-days of Activities

#54DAC #8: Awesome keynotes show how our community has grown

 
May 12th, 2017 by Michael (Mac) McNamara, Gen Chair 54th DAC; Pres & CEO Adapt-IP

In case you missed it, we’ve announced our 2017 keynoters, a group that (including the luminaries giving SKY talks) gives you six more very good reasons to be in Austin the fourth week in June. All the information you need on the lineup is here. I know you are perhaps too busy to dig through this, so LMGTFY and share with you some highlights:

#54DAC 7: IoT: Tales from the Frontline.

 
April 21st, 2017 by Michael (Mac) McNamara, Gen Chair 54th DAC; Pres & CEO Adapt-IP

We hear from media outlets that Internet of Things (IoT) solutions will be soon be surrounding us in our homes, our offices, our schools; in factories and farms; working to make our life better, or perhaps working to eliminate our species!  Well, 50+ years has taught us that any new technology happens first at DAC, and adding credence to the media’s predictions, you will see IoT technology information and insights everywhere the 54th Design Automation Conference.

There is not some new job title of “IoT engineer.” Instead our familiar, experienced analog, mixed-signal engineers, RF engineers, server architects and mobile developers and verification teams are applying our tools and their skills in this new application area. Since IoT design elements touch most EDA engineering disciplines, we’ve made it easier for DAC attendees to learn what they need to know about IoT trends and technology wherever they are at the Austin Convention Center.

Here’s a sampling of IoT-related presentations that can be found in keynotes, SKY Talks, fireside chats, DAC Pavilion sessions and tutorials:

Read the rest of #54DAC 7: IoT: Tales from the Frontline.

#54 DAC 6: Program Finalized; Advanced Registration Now Open!

 
April 10th, 2017 by Michael (Mac) McNamara, Gen Chair 54th DAC; Pres & CEO Adapt-IP

A DAC winter meeting held in sunny Mexico isn’t what it’s cracked up to be. (Although we did enjoy the break from this winter storms!)

Everybody thinks the Executive Committee members are lounging on the beach enjoying drinks with little umbrellas in them. That couldn’t be further from the truth!

In fact I and 15 other EC members spent most of our February meetings in Puerto Vallarta in a windowless hotel conference room, refining the DAC program and finalizing the details of the big event in Austin, June 18-22.

The hard work of the technical program chairs comes together in rooms just like that one, during the winter of each year, as we knit together the fruits of months of labor by our sub committees to form a coherent program on the projection screen. This year’s program is benefitting big time from that hard work: It’s one of the most compelling I’ve seen in my 20+ years of either attending or being a part of DAC.

Each year it just gets better. Consider that this year the Designer Track has grown to 18 sessions, almost doubling in size in two years. This includes eight invited sessions, two panels, eight submitted sessions and more than 80 poster sessions. We had a record number of submissions for this year—149.

What else is in store for attendees? Plenty.

We put together 44 technical sessions, more than 130 research papers, 6 panels and 11 invited sessions spread throughout our seven main topic areas—Automotive, Design, EDA, Embedded Systems & Software, IoT, IP and Security. We.ve identified 16 sub-topic areas—from general business to circuit design to low power and reliability to test and verification—to help attendees better tune their experience based on their interests. Some broader areas, for example IoT, have papers spread throughout the program, whether it might be a poster session, an invited presentation, a keynote or a SKY Talk.

This valuable content—created by engineers for engineers—will be found throughout the Austin Convention Center. We’ll have content on the exhibit floor in the DAC Pavilion, in the hallways, meeting rooms on all floors; in short, all over the location.

Take a tour of the program here and start to tick off what you’re not going to want to miss. Me? I want to see the Monday afternoon panel Growing IC Design and Ecosystem in China, moderated by EE Times editor Junko Yoshida; Joe Costello’s Monday morning keynote, IoT: Tales from the Front Line; Tuesday afternoon’s RISC-V Implementation Considerations presentation; the Sunday DAC workshop on autonomous vehicles. I could go on, but you have your own interests, so check it out.

It’s easy to register too, and I hope to see you there. Maybe then we can have an umbrella-festooned cocktail or two!

Register for DAC at:  https://dac.com/content/registration

#54 DAC 5: Why DAC’s a better place than ever to exhibit

 
March 6th, 2017 by Rob van Blommestein, VP of Marketing for S2C

You’ll notice something different when you walk into the Exhibit Hall at the Austin Convention Center this coming June. We are very excited to be featuring new suites from Freeman, one of the most innovative event-marketing vendors around. (Seriously, they do great work; browse their site for five minutes and you’ll see what I mean.)

Here are just a few of the upgrades that are in the works:

  • Quieter booths. The Exhibit Hall can be a hive of activity with demos and in-booth presentations and giveaways. This of course generates noise, great when it comes to the general energy level and enthusiasm on the floor but occasionally challenging when it comes to having quiet 1:1 conversations. The new suite walls include hidden sound batting to help put a necessary damper on din and make it easier to talk.
  • Real doors with privacy shades. The bigger booths include improved suite rooms for private meetings. Most spaces at DAC are highly social and public so we’ve made an effort to ensure the upgraded suite rooms are as private as possible. New doors have regular door locks as you have on your office/home doors, pull the privacy shade (each door is equipped with a privacy shade) and get down to business finally landing the deal or partnership you’ve been working on for months.
  • More graphics, easier to hang monitors. Your booth first and foremost represents your brand. We all know that lots of casual conversations at DAC start with “Did you check out the booth of…?” This year it will be easier than ever to have your brand shine by adding graphics and logos to seamless tension fabric inside or outside the suites. And the wall is sturdy enough that you can quickly and easily hang monitors with some help from labor but minimum work required.

You’ll find most of the practical details on how to get started as an exhibitor here. (One pro-tip to know is that the new suites are measured in the metric system this year. I know you can handle it; we’ve been talking about nanometer-scale manufacturing process nodes forever, after. But keep that in mind when considering your floor plan, submitting materials and so on.) And you can always email Stacy Dilallo or Susie Horn, MP Associates for further information.

We’ve come a long way, baby! Above a DAC booth in the early 1980s.

Read the rest of #54 DAC 5: Why DAC’s a better place than ever to exhibit

#54 DAC 4: DAC’s Designer and IP Tracks and the limits of social media

 
February 17th, 2017 by Michael (Mac) McNamara, Gen Chair 54th DAC; Pres & CEO Adapt-IP

When it comes keeping the growth of design productivity exponential, a key barrier that fell in the past ten years is due to the increasing use of social media, which set free the exchange of focused, expert knowledge, from user to user.  On the web we have very helpful company-curated user forums; and often even better, the stack-exchanges which are user curated, where readers up-vote the most helpful content and as a result these are often the very best place to visit to get unstuck from a problem you recognize you have.

These forums and posts are all reactions against the underfunded, or poorly directed tech publishing team, tasked perhaps by marketing (or the simple desire to keep their employment) to only document what works; and never mention an alternative solution.

Of course a web search will also take you to the swampy places where all you find is others who are stuck with similar problems, and they just bemoan that the vendor doesn’t care, or take you through a litany of things they’ve tried that didn’t work.  One also finds the beginning of tutorials, part one of what was to be a twenty volume tutorial where the blogger planned to impart the wisdom of the ages for how to build the magical thing – and only part one got written – and even that is now out of date.

So, search works great — when you have an idea what the problem is, and you are following a large crowd who has been there before, and they’ve taken the time to create hints.

Going hands-on at last year’s Designer/IP track session, with no marketeers in sight!

Read the rest of #54 DAC 4: DAC’s Designer and IP Tracks and the limits of social media

#54 DAC 3: January deadline for Designer/IP track submissions (and Texas-isms)

 
December 20th, 2016 by Michael (Mac) McNamara, Gen Chair 54th DAC; Pres & CEO Adapt-IP

Designer and IP track submissions are due Tuesday, January 24. These sessions have been among the most vibrant DAC elements in recent years based on attendance and anecdotal feedback. Chuck Alpert, my predecessor as DAC chair, explained why in a post last year: “Many of these technologists come for the Designer/IP track, a marketing-free zone aimed squarely at practitioners.”

The good news is that submitting is easy. All you need to do is bang out 100 words and six slides. You can do this, people!

More good news is the excellent industry pros in charge of these tracks.

Read the rest of #54 DAC 3: January deadline for Designer/IP track submissions (and Texas-isms)

#54 DAC, 2: Executive committee members you need to know (and your first slate of deadlines)

 
November 10th, 2016 by Michael (Mac) McNamara, Gen Chair 54th DAC; Pres & CEO Adapt-IP

Time is the only critic without ambition. – John Steinbeck

Like many things, DAC looks decidedly different depending on where you sit, and how you experience it.  As an attendee, it’s mostly a few days at the start of every summer where you can sample some of the best technical content on the design of circuits and systems, plus get the chance to network and have some fun with a worldwide audience that spans execs to undergrads. In contrast, as a member of the executive committee, DAC is the finish line for a year-long marathon effort to bring the best content, speakers and papers all together in one place and time, building on what works and improving where we can.

Now is the time for a reminder that if you want present a paper at DAC (especially a research paper), the 12-month calendar matters for you as well. Abstracts are due Nov. 15; manuscripts, Nov. 22!       ­

Read the rest of #54 DAC, 2: Executive committee members you need to know (and your first slate of deadlines)

#54DAC, 1: A Welcome from General Chair Michael ‘Mac’ McNamara

 
October 6th, 2016 by Michael (Mac) McNamara, Gen Chair 54th DAC; Pres & CEO Adapt-IP

I’ve been attending DAC as an exhibitor since 1992, and serving on the executive committee since 2012.  I am thrilled to serve as General Chair for the 54th iteration of this grand conference. (And no it’s not too early to think about DAC; the call for contributions is open now.) Through the years I have seen some big industry changes, most driven by the increasingly powerful tools and automation that this conference has been about — growth that fueled my career, as well!

My first job was as a chip designer at TRW, Sunnyvale back in the 1980s, and we had our own fab in Virginia, and my officemate wrote and maintained our chip design tools, as was pretty typical in those days. I worked at a series of hardware startups after that; and then took all that experience in hand to build better chip design tools. At Chronologic I led the engineering team that built the VCS simulator; then I started Surefire, where we built the SureCov and SureLint verification tools; we merged with Verisity and then into Cadence, where my team developed C-to-Silicon synthesis tools.  If you’re curious, LinkedIn has most of the rest of the story, including the patents I’ve been issued.

Read the rest of #54DAC, 1: A Welcome from General Chair Michael ‘Mac’ McNamara

#53DAC, 7: Fly brains, trillion-transistor devices and tales from a Steve Jobs alum

 
April 26th, 2016 by Chuck Alpert - the General Chair for the 53rd DAC

All of a sudden it’s nearly the end of April, high time to switch from months to weeks (just six to go now!) in the countdown to DAC, which I can guarantee is going to be a great conference. One big reason I’m confident is that, as always, we have an excellent lineup of keynoters as worthy of a stage at TED or SxSW as at the world’s premier design automation conference. See my past posts on Peter Stone (Thursday keynote) and Lars Reger (Monday) for a refresher. And don’t forget the luminaries sandwiched between the two of them:

Tuesday back-to-back big thinkers will take the main stage. One is Louis Scheffer, a researcher at Howard Hughes Medical Institute. Shcheffer has spent a lifetime studying whether it might be possible to reconstruct the nervous system, a challenge given the boggling complexity in even the simplest animals. The humble fly brain that Scheffer studies has about 100 million connections. The success of Scheffer and his colleagues in mapping a small fraction of those connections, the region of the fly’s brain that processes vision, warranted a 2013 publication in Nature, likely the world’s most prestigious scientific journal.
Read the rest of #53DAC, 7: Fly brains, trillion-transistor devices and tales from a Steve Jobs alum

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