The Dominion of Design
Graham is Sr. Director of Marketing at Real Intent. He has over 20 years experience in the design automation industry. Occasionally he writes blogs for the Dominion of Design. The views and opinions expressed in this blog are his alone and not those of his employer.
January 6th, 2011 by Graham Bell
Dan Nenni, blogger, hosted the EDA Consortium CEO Annual CEO Forecast and Industry Vision Panel last night at the Double Tree Hotel in San Jose. Aart de Geus from Synopsys and Charlie Huang (filling in for Lip-Bu Tan) from Cadence and Ravi Subramanian from Berkeley talked about various trends, drivers and impacts. It was Wally Rhines from Mentor that named two possible growth numbers for 2011. One was based on a calculation what the financial analysts say for the coming year and came in at 8%.
The second figure was based on a favorite formula that says the previous year’s R&D spend is strongly correlated to the following year’s EDA growth. This formula delivered an exuberant 14%.
I like these numbers and I think we can expect hiring to pick up. As one exec over at a leading company mentioned to me, even marketing managers are finding jobs.
What do you think? Do you see 8% or 14%, and will hiring pick-up?
One more thing….the Jan. 4 issue of EDA Weekly covered The Best of 2010 – EDA Weekly Magazine, Press Postings, and Careers Corner. Check it out
Happy New Year.
October 29th, 2010 by Graham Bell
I was at the Cadence CDNLive! event in San Jose on Oct. 26 at the Partner Exhibition. There were lots of vendors and you can see the Photo Gallery of the event here. I especially liked the happy staff at the Open Text booth.
I am also looking forward to the Baseball World Series moving to Texas.
October 21st, 2010 by Graham Bell
I attended the Reception and Product Demonstration at the Si2 OpenAccess+ Conference at the TechMart in Santa Clara, CA on Oct. 20th and spoke with Steve Schultz about all the interesting progress that is going on at Si2.
First a little background on Si2. Silicon Integration Initiative (Si2) is is a user-driven organization that addresses advanced silicon system integration issues and associated design environments for the semiconductor industry. Si2 is focused on improving productivity and reducing cost in creating and producing integrated silicon systems. Steve is President and CEO of Si2 which now has over 100 member companies
The four main topics areas that were covered at the conference were OpenAccess, OpenDFM, Low Power Modeling, and OpenPDKs. In Steve’s interview, he spoke about some of the highlights and also mentioned other important developments such as 3D design.
You can listen here to the interview.
You can also see a picture gallery of the Demo and Reception area by clicking here. It includes companies such as Synopsys, SpringSoft, Calypto and Pulsic.
October 15th, 2010 by Graham Bell
I am very pleased to announce that the 1,000th Technical Paper has been posted on EDACafe.com. Our library of papers is a great resource for design teams world-wide to stay up to date on latest methods and technologies for design.
And what was the number 1000 paper?
Post-Silicon Validation Using Formal Analysis from Jasper Design Automation.
If you want to reach our audience of 75,000 unique monthly visitors and 30,000 e-news subscribers, just send your paper submission here and select the category “Technical Papers” from the pull-down menu or send an email to email@example.com.
October 8th, 2010 by Graham Bell
I just read the acquisition press release by Synopsys for the purchase of Optical Research Associates (ORA). There is a lot of business activity in the area of computer displays and with LED lighting systems. You can see this in particular with the number of announcements coming out of Taiwan as its strong manufacturing operations there are trying to meet growing demand for newer, better and more efficient systems.
Is Synopsys really starting to move outside of its traditional electronic focus and embracing a new optics business model? I think not. ORA has a very strong consulting business and I believe that assisting customers with their electro-optical designs from IC and device through light emission and display provide the vertical alignment that will be attractive to many teams.
What are your thoughts about the requirements for electro-optical design and do you think other EDA players will also enter this part of the market?
September 24th, 2010 by Graham Bell
I had the pleasure of attending the GSA Emerging Opportunities Expo & Conference in Santa Clara on Sept. 16. I did 7 video interviews which you can see at the GSA Expo 2010 Video web-page or you can click right here:
Note: The keynote presented by Jodi Shelton was copied from the GSA Global Program Page.
It was a little unusual to have both the EDA Tech Forum event and the GSA Global Expo both on the same day at the Santa Clara Convention Center. You can enjoy the photo galleries I took for the EDA Tech Forum, GSA Global Expo and the GLOBALFOUNDRIES Tech Conference events here:
EDA Tech Forum Photo Gallery (See me holding Jon Landau’s Oscar for Titanic!)
July 2nd, 2010 by Graham Bell
I thought I had done lots of video interviews (44) at last year’s DAC show in San Francisco. This year I went completely over the top and did 54!
One thing I noticed this year is that the interview were going longer and often lasting 5 to 6 minutes. Everyone had something to say and we’re going to say it!
One video even has a magic trick that really works! You will be amazed:
I also did a quick photo gallery of the different booths on the floor of the show. You can see them at:
I hope you enjoy this video blog of the show and learn something that you missed at the Conference.
I wish everyone an excellent Independence Day Holiday….and for all those Canucks out there I hope your Canada Day was fun….mine was.
June 14th, 2010 by Graham Bell
I went to the DAC Web-site Exhibitor Page and counted 23 new companies exhibiting at DAC. They span the world of design from A to Z. We have aquintos LLC – (Model-based system design tools) to Zocalo Tech (Assertion Based Verification tools).
This leads me to conclude despite the ongoing challenges to the industry, innovators and entrepreneurs are still working hard to bring their new technologies to the design world. Here are three new companies that are in the back-end of the design flow I think are worth taking the time to look at:
Cybereda (booth #164) is showing their new parallel SPICE tool and a new Analog Design Debug System. They say you will get a 10X breakthrough in simulation speed and 10X faster bug killing. I am glad to see new automation tools for analog designers.
Grid Simulation Technology (booth #1262) have two new products, NanoRAIL and SimCHECK, for tackling complex IC power grid problems including IR voltage drop and electro-migration (EM) and the qualification of complex power network analysis results. From what I can tell, they have a speed, accuracy and capacity breakthrough for power-net problems.
Coventor (booth #269) provides 3D MEMS simulation, analysis and design automation software for the development of micro- and nano-scale devices and systems. Coventor has created an IC compatible MEMS + IC design flow. Its MEMS+ suite integrates with tools from Cadence and The Mathworks to enable IC designers to more efficiently incorporate MEMS into their product designs.
And finally come by the EDACafe booth #1015, and see our video studio on the floor of the DAC show. We will be recording over 40 interviews of executives and industry leaders in front of our green screen. I look forward to seeing you there.
May 7th, 2010 by Graham Bell
EDACafe.com will again be doing Video Interviews at its booth at the Anaheim Convention Center in June. These videos are a great way to visit the show virtually and catch the news you might have missed.
The interviews are free for clients of EDACafe.com and $500 for other companies and organizations. For those paying the $500, their video will be sponsored across the EDACafe web-site and in the daily Cafe e-News to 30,000 subscribers. The sponsorship will generate hundreds of clicks to your video interview. We can also promote your video content as well. Here is a link to the DAC 2009 Interviews.
To drive traffic to your web-site for DAC appointment and events, EDACafe banner ads, email blasts and important notices are a great way to reach out to our audience of 75,000 monthly visitors. See the online Media Kit for more information and to see pricing.
Please contact me, Graham@EDACafe.com, to book your video appointment.
Here’s to a Great Conference in Anaheim!
April 2nd, 2010 by Graham Bell
I was at the SNUG San Jose event taking place in Santa Clara (funny how that is) and I took photos at the Designer Community Expo. There were 50 exhibitors participating. The Expo was divided into different communities: Computer Infrastructure, Custom Design and AMS Verification, FPGA, IC Design, IC verification, IP and System Design. Kim Anderson from Synopys was my guide to the Expo. She did an excellent job shepherding me around the event. See if you can find her in the Photo Gallery at SNUG San Jose Photos.
Phil Morris, Synopsys World-Wide Marketing Director for Strategic Alliances gave a video interview that covered the background for the event and the evolution from the Interoperability Fair seen at previous SNUGs. You can see the interview at Designer Community Expo Video.
I have started to use a different interview technique where the camera is looking over my right shoulder during the interview. Viewers get to see the back of my head but more of the interviewee. Let me know if you like the change.
Recent Conference Interviews:
ISQED March 22-24 – 22 videos
DVCon Feb. 22-25 – 6 videos
Best Wishes for a Happy Easter!