The Dominion of Design
Graham is Sr. Director of Marketing at Real Intent. He has over 20 years experience in the design automation industry. Occasionally he writes blogs for the Dominion of Design. The views and opinions expressed in this blog are his alone and not those of his employer.
March 28th, 2012 by Graham Bell
I had the pleasure of attending the International Symposium on Quality in Electronic Design (ISQED) 2012 held in Santa Clara, March 19-21 at the Techmart. I took some photos at the event. See if you can spot Georgia Marsalek of ValleyPR in any of the pictures.
March 20th, 2012 by Graham Bell
The Common Platform Technology Forum 2012 took place at the convention center in Santa Clara, CA on March 14th. The Common Platform is an alliance of Samsung, IBM and GLOBALFOUNDRIES to deliver foundry services using the same silicon platform. I had the pleasure of listening to the Keynote addresses in the morning and visit the Partner Pavilion in the afternoon to see all the ecosystem partners for the Common Platform. Since it was “PI day” (3/14), we enjoyed pie-on-a-stick at break time between program events. You can see what that looks like in the photo gallery below.
Follow the links to listen to each of the Keynotes:
March 15th, 2012 by Graham Bell
Cadence held their CDNLive! 2012 Silicon Valley event at the DoubleTree Hotel in San Jose, CA on Mar. 13 and 14. I had the pleasure of hearing two keynotes by Rick Cassidy, President of TSMC North America and Tom Lantzsch, Exec VP of Corporate Development at ARM. Both addressed the growing challenges and opportunities for the next generation of low-power smart devices that will be coming in the future but from two different angles:
I also spoke with Rod Simon from OpenText who was exhibiting at the Design Expo. He was presenting their secure high-speed remote connectivity product and a new MS-Outlook plug-in for huge file transfers that is secure and trackable. Follow this link to hear this 4 min. interview:
“Exceed onDemand and New Managed File Transfer”, Rod Simon, OpenText Connectivity Solutions Group
I also took photos at the Design Expo. Enjoy! Read the rest of CDNLive! 2012 Silicon Valley – Two Keynotes, an Interview and Photos
March 12th, 2012 by Graham Bell
I was at DVCon 2012 in San Jose, CA, and did over 25 video interviews at the event with different exhibitors, analysts such as Gary Smith, and industry colleagues such as Mark Gilbert of EDA Careers and Ali Iranmanesh of the International Society for Quality Electronic Design. I also was on the ‘receiving end’ of some questions, when Ed Lee of LeePR graciously took the time to ask me about the state and future of EDA, EDA PR and EDACafe.com. It was a great event, with a lot of traffic, new exhibitors, and growing attendance.
You can see all of the DVCon 2012 videos here.
Also at DVCon 2102, I took photos of the booths and exhibits, which you can see below. Read the rest of Design and Verification Conf. 2012 – Videos, Pictures, and I predict the future
March 8th, 2012 by Graham Bell
I had the pleasure of speaking with Herman Chu, General Chair, SEMI-THERM Conference that is taking place at the DoubleTree Hotel, March 18-22, in San Jose, CA. Herman talked about the inflection point we are undergoing right now with thermal demands of electronic systems, and how the SEMI-THERM conference will address those challenges.
You can hear the interview with Herman Chu here.
March 8th, 2012 by Graham Bell
This DAC blog is from March 2, 2012 by Paul McLellan
This year’s CEO forecast panel was held at Silicon Valley Bank. Bankers live better than verification engineers, as if you didn’t know, based on the quality of the wine they were serving!
This year the panellists were Ed Cheng from Gradient, Lip-Bu, Aart and Wally (and if you don’t know who they are you haven’t been paying attention) and Simon Segars of ARM (not their CEO, of course). Ed Sperling moderated. Somebody had managed to dig up the fact that at the start of his career he’d been a crime reporter, so that made sure that we only got truthful answers all evening!
March 5th, 2012 by Graham Bell
At DesignCon 2012, I had the pleasure of speaking with Vic Kulkarni, Senior Vice President & General Manager of Apache, about the issues surrounding the Power Gap in product design. I also spoke separately with Larry Williams from ANSYS and Aveek Sarkar from Apache Design, Inc. which was acquired by ANSYS in Aug. 2011.
The acquisition of Apache complements ANSYS’ software solutions by bringing together best-in-class products that drive ANSYS’ system vision for integrated circuits, electronic packages and printed circuit boards. The complementary combination is expected to accelerate development and delivery of new and innovative products to the marketplace while lowering design and engineering costs for customers.
To understand the issues around the Design Power Gap and how Power Artist from Apache can help listen to the interview below.
February 29th, 2012 by Graham Bell
I spoke with Todd Westerhoff of SiSoft about their new Virtual Prototype Analysis that can simulate large systems with thousands of serial links at DesignCon 2012. You can see the video interview here and below is a short description and link to a technical paper that described the analysis of such a large system.
While not long ago systems had only several serial links, it’s now becoming common for systems to include hundreds – and even thousands – of such links. This paper describes the development and analysis of a large system with thousands of serial links. Due to the system’s size and complexity, the design team invested in a multi-year effort to build and qualify a virtual environment capable of both verifying connectivity and simulating any and all of the channels. Problematic channels with incomplete system-level connections, poor eye openings, or high BER are quickly identified. Performance limiters such as inherent discontinuities (and their associated resonances), and Tx/Rx equalization imbalance are found and examined in detail. The virtual system is also used to guide design choices such as layer stacking, via construction, back-drilling, and trace/connector impedances. Processes to optimize and select equalization choices are also described.
February 23rd, 2012 by Graham Bell
Welcome to the new “EDACafe Weekly.” Every Monday you will be receiving a summary of the previous weeks EDACafe blog postings, including our featured writer Peggy Aycinena. There will be postings from my blogs: Video Roundup, The Dominion of Design and IP Showcase, that cover the various facets of creating new electronic designs. And of course, all the other blog contributors from the past week.
We look forward to hearing your comments about the new format….and let me know if you would like to start a blog on EDACafe.
February 21st, 2012 by Graham Bell