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Panel on HW/SW Co-design from the Software Perspective, Mon. Feb. 27

Tuesday, February 21st, 2012
EDA companies often address hardware/software co-design from a hardware point of view. ie, how can software developers run their software on this representation of a chip that was designed on our tools. This viewpoint often overlooks the real concerns of software developers. Today, since software is the fastest growing and the largest engineering content of a SoC/ASIC design, it is time for the EDA industry to understand the needs and concerns of the software industry. This panel attempts to address these needs and concerns. 

The panel is organized by Paul McLellan, an EDA industry: guru, veteran, analyst and author. He has extensive experience in IC design, software development and system virtualization . In particular he was VP marketing at VaST (since acquired by Synopsys) and Virtutech (since acquired by Wind River/Intel). The panelists include software engineering managers who are responsible for SoC/ASIC software development at major corporations. After the panelists discuss their issues there is a 30 minutes audience questions and answers session.

• Paul McLellan, EDA Industry Analyst and Author, EDA Graffiti
• EDAC Emerging Companies Committee
• Michael James, Senior Staff Engineer, Lockheed-Martin Space Systems Company
• Atul Kwatra, Principal Engineer, Intel corporation
• Bill Neifert, Chief Technology Officer, Carbon Design Systems
• Don Williams, Head of Core Technology, Skype
Date: Monday, February 27, 2012
Time: 6:30 PM to 9:00 PM.
Location: DoubleTree Hotel, 2050 Gateway Place, San Jose, CA 95110 (Co-located with DVCon) 


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Upcoming EDA Consortium Annual CEO Forecast and Industry Vision, Feb. 29 …And See What They Said in 2011

Friday, February 17th, 2012


Click Here to see what the CEO and Executives said in 2011.  Were they right?

DesignCon 2012 Video Interviews and Photo Gallery

Friday, February 10th, 2012

I was doing video interviews at DesignCon 2012 in Santa Clara last week.   The event was busy with lots of attendees and presentations.  You can enjoy over 20 interviews covering all the advancements in high-frequency IC, board and system design at the following page:

DesignCon 2012 Video Interviews

I also took the time to walk the show floor and take photos of various booths and attendees at the event.  You can enjoy the gallery below.

Happy Valentines Day!


The Best of 2011 – EDA Weekly Magazine, Press Postings, and Careers Corner

Friday, January 6th, 2012

As 2012 begins, it is time to review the stories and weekly articles that were picked by you, the audience, as the most interesting and newsworthy.   We have grouped them by the highest number of click-throughs or readers.

The EDA Weekly Magazine covered many different technology and business topics.  The top Magazine article of 2011 was an analysis of SpringSoft, written by Russ Henke.

Author Title Date Click-throughs
1 Russ Henke  

Welcome SpringSoft!

May 2 3,061

Russ Henke

Back to the Future July 25 2,823

Russ Henke

A Tektronix Gain
May 30 2,238
4 Graham Bell  

The Best of 2010 – EDA Weekly Magazine, Press Postings, and Careers Corner

Jan. 4 2,184

Russ Henke

Real Intent – Part II
Feb. 7 2,167


EDACafe has also been tracking Press Coverage throughout the year.  The leading articles were a mix of customer wins, acquisition announcements and business reports, with Tanner EDA topping the list.  Here are the most newsworthy corporate stories for 2011:

Title Date Click-throughs

Tanner EDA Lands Experienced EDA Account Manager for Growing Customer Base

June 21 2,139

Cadence Acquires Azuro

July 12 1,302

Synopsys to Acquire Magma Design Automation

Nov. 30 1,295

Icahn Issues Open Letter to Shareholders of Mentor Graphics

April 21 1,277

ANSYS, Inc. Signs Definitive Agreement to Acquire Apache Design Solutions

June 30 1,259

Freescale Licenses Synopsys’ DesignWare IP Portfolio to Accelerate SoC Designs

Mar. 23 1,230

ICCAD 2011 Call for Papers: Deadline: Monday, April 18

Mar. 14 1,033

Mentor Graphics Issues Open Letter to Shareholders

April 25 899

Design & Reuse Announces 20th Anniversary Program for IP-SOC; December 7-8, 2011, World Trade Center, Grenoble, France

Nov. 15 899

48th Design Automation Conference: Double Digit Increase in Attendance

June 9 882


In the IC News category the following were the top 5 stories:

Title Date Click-throughs
1 Texas Instruments introduces industry’s smallest wireless power receiver chip April 18 965
2 Atego launches Aonix Perc Ultra 6 May 3 730
3 National Semiconductor Adds Three High Output Voltage Products to SIMPLE
SWITCHER Power Module Family
Jan. 19 614
4 STMicroelectronics Unveils Next-Generation iNEMO Engine March 24 613
5 New SerDes from Analog Bits Reduces Footprint, Power & Cost: Saves up to 700 milliwatts on Flat Panel Display SOCs March 18 609


Careers Cafe authored by Mark Gilbert was also a regular feature.  The following article published on Feb. 17, 2011, received an amazing 6,647 click-throughs:

So what has changed in EDA hiring?… Is my wild prediction coming true?… How might Mentor play …

The staff of Internet Business Systems and thank you for your readership and wish you a prosperous 2012!

24th EDA Interoperability Forum – Interview and Photos

Thursday, December 1st, 2011

Synopsys hosted the 24th EDA Interoperability Foum on Nov. 30 and I had the pleasure to attend the event.   We listed to keynote speakers who highlighted what has changed in the last decade and what are the next challenges to be taken on.  I interviewed Rich Goldman VP, Corporate Marketing and Strategic Alliances, who gave his  summary of the event and the highlights from the keynote speakers. You can listen to it here.

I also took some photos which you can see below.

Yatin Trivedi also spoke with Rich for a recap of the event.  You can see the video here:


New Careers Corner: Is the year end really the best time to look??? …and More

Wednesday, November 23rd, 2011

Don’t miss Mark Gilberts’ latest column for Careers Corner and More.  You will enjoy reading Mark’s thoughts on moving your career forward even as we near this time of the rolling year.  You can see his thoughts and recommendations here.

Happy Thanksgiving!


ICCAD Nov. 7-10, San Jose, CA – Interview and Photos

Wednesday, November 9th, 2011

I was at International Conference on Computer-Aided Design (ICCAD) at the DoubleTree Hotel in San Jose this week and spoke with the General Chair, Joel Phillips about what is trending for the event.   You can listen to the interview here.

I also took some photos which you can see below.



Meet Dr. Reiner Hartenstein, Professor of Computer Science, TU Kaiserslautern

Friday, November 4th, 2011

I have a Computer Science degree from Carleton University in Ottawa, Canada which I received in 1984.  Today,  I am no longer doing software development or engineering work.   In the area of Computer Science, there are many talented and hardworking academics who continue to advance the state of the art.  One of those is Reiner Hartenstein, Professor of Computer Science, at the Technical University of  Kaiserslautern on Germany.

I have never met Dr. Hartenstein, but I became acquainted with his work by chance.   I am on Mentor Graphics’ email list for the various events and seminars they offer throughout the year.  For some reason, the emails are addressed to Reiner Hartenstein (...Dear Reiner Hartenstein,  Please come to….).    I have made several attempts to have Mentor rectify the error, but to date I have not been successful.

Since Mentor had pointed out Reiner to me, I decided to do some digging with my favorite search engine and I was quickly led to  Dr. Hartenstein.   He is a professor at the University of Kaiserslautern, Germany, and was a visiting professor at UC Berkeley. He is a consultant and expert in EDA tools, creator of the language KARL hardware and a pioneer in VHDL and Verilog languages. He has numerous awards including being an IEEE Fellow, and has published 14 books and over 400 technical articles, and has given over 200 lectures worldwide.

Dr. Hartenstein is focused on the important area of Reconfigurable Computing (RC), typically done with FPGAs.  The reason the area is important is because of the tremendous energy savings that are possible over traditional von Neumann, CPU-based computing.   For some programming tasks,  FPGA systems can reduce energy consumption by 3,000 times according to Dr. Hartenstein.  One of the challenges for the introduction and adoption of RC is education:  there is a lack of tools and methods that can be used in colleges and universities to teach effective RC.

You can learn more about Dr. Hartenstein and his research here:

Personal Website

The von Neumann Syndrome

What are your thoughts on alternatives to traditional computing approaches?  Will we ever be effective in programming large numbers of reconfigurable datastream engines? Let me know your thoughts, below.


ARM TechCon 2011 – Chip Design Day

Wednesday, October 26th, 2011

Oct. 25 at the Santa Clara Convention Center was ARM Techcon 2011 – Chip Design Day.   While walking the Exhibit Hall, I met Lori Kate Smith, Sr. Manager Community Programs at ARM.   She introduced me to James Bruce, Lead Mobile Strategist at ARM who see the vision for the next 3 to 5 years in the Mobile space.   James gave a very interesting interview which can be heard here.

I also stopped by the Atrenta booth and spoke with Mike Gianfagna, V.P. of Marketing who talked about Early PPA analysis on AMBA-based designs.   We talked about how early what-if analysis of performance, power and area on different candidate SOC architecture implementations.   You can hear the interview with Mike here.

Besides the interviews, I also took photos of the exhibits and visitors to the event.  You can see the photo gallery below.



Jasper Design Automation: New Mountain View HQ, Growing Staff and Business

Thursday, September 29th, 2011

I had the pleasure of attending the Open House for Jasper Design Automation’s new HQ in Mountain View on Thursday, September 22.   Kathryn Kranen, CEO and her staff put on a great event.  I mixed and mingled with semiconductor and EDA industry movers and shakers, tried my luck at the casino stations and enjoyed good food and drink.  There was a prize raffle at the end where Lady Luck shone on me and I won some cool items.

Kathryn graciously took some time to spend a few minutes with me and give us an update on new hiring and business at Jasper.   You can listen to the audio interview here.

Finally I took some pictures (below) at the event.  You can see we had a good time.



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