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 The Dominion of Design
Graham Bell
Graham Bell
Graham is Sr. Director of Marketing at Real Intent. He has over 20 years experience in the design automation industry. Occasionally he writes blogs for the Dominion of Design. The views and opinions expressed in this blog are his alone and not those of his employer.

Aart’s SNUG Silicon Valley Keynote – Critical Mass, Systemic Complexity and Innovation: Catalysts for Designing Change

 
April 26th, 2012 by Graham Bell

In a design ecosystem increasingly influenced by software and systems development, massive verification demands, and the boundaries of physics, engineers have a wonderful new set of problems to solve! Yet the principles they will use to innovate their way to exciting solutions and products remain as fundamental and universal as the reality of the Golden Ratio itself. With the aid of some of these principles, Aart talks about what new strategies and methodologies semiconductor players will need to achieve the critical mass necessary to craft productive and creative solutions within a design ecosystem complexity that surpasses anything seen yet in human history.

Click on the graphic to view the video.

SNUG 2012

Aart de Geus

Dr. Aart de Geus
CEO & Chairman of the Board
Synopsys

SNUG 2012 Keynote - Aart de Geus - Critical Mass, Systemic Complexity and Innovation: Catalysts for Designing Change

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