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 The Dominion of Design

Archive for March, 2012

SNUG 2012 Silicon Valley Video Interviews and Design Community Expo Photos

Friday, March 30th, 2012

Last week was the Synopsys Users Group Silicon Valley 2012 annual meeting.   On Monday March 26, Aart de Geus, CEO of Synopsys gave an illuminating and heart felt keynote that reflected on where we have come from and where we are going as a design industry.  His mention of meeting Barney Kessel, famous Jazz guitarist, when he was a young man, poignantly told of his respect for the greatness that resides in all of us.  Afterwards, I interviewed Aart about the the keynote.


ISQED 2012 Photo Gallery

Wednesday, March 28th, 2012

I had the pleasure of attending the International Symposium on Quality in Electronic Design (ISQED) 2012 held in Santa Clara, March 19-21 at the Techmart.  I took some photos at the event.  See if you can spot Georgia Marsalek of ValleyPR in any of the pictures.


Common Platform Technology Forum 2012 – Listen to 4 Keynotes and Enjoy Partner Pavilion Photos

Tuesday, March 20th, 2012

The Common Platform Technology Forum 2012 took place at the convention center in  Santa Clara, CA on March 14th.  The Common Platform is an alliance of Samsung, IBM and GLOBALFOUNDRIES to deliver foundry services using the same silicon platform.   I had the pleasure of listening to the Keynote addresses in the morning and visit the Partner Pavilion in the afternoon to see all the ecosystem partners for the Common Platform.  Since it was “PI day” (3/14), we enjoyed pie-on-a-stick at break time between program events.   You can see what that looks like in the photo gallery below.

Follow the links to listen to each of the Keynotes:

Dr. Gary Patton, Vice President of Semiconductor Research and & Development Center, IBM spoke on  “Is Scaling Over? or Is there a Future in Silicon and Beyond?

Subramani Kengeri, Head of Advanced Technology Architecture, Office of the CTO, GLOBALFOUNDRIES spoke on “Winning Together – Driving Innovation through Strategic Collaboration”

Dr. Jong Shik Yoon, Senior Vice President of Semiconductor R&D, Samsung spoke on “3D Device Technologies – Opportunities and Challenges”

Simon Segars, Executive Vice President and General Manager, Physical IP Division, ARM spoke on “Collaborative Scaling to 14nm and Beyond”


CDNLive! 2012 Silicon Valley – Two Keynotes, an Interview and Photos

Thursday, March 15th, 2012

Cadence held their CDNLive! 2012 Silicon Valley event at the DoubleTree Hotel in San Jose, CA on Mar. 13 and 14.   I had the pleasure of hearing two keynotes by Rick Cassidy, President of TSMC North America and Tom Lantzsch, Exec VP of  Corporate Development at ARM.  Both addressed the growing challenges and opportunities for the next generation of low-power smart devices that will be coming in the future but from two different angles:

“CDNLive Keynote: The Silicon Century and the Future Ahead”, Rick Cassidy, Pres. TSMC N.A.

“CDNLive Keynote: The Future of Smarter Systems, Apps, Internet of Things”, Tom Lantzsch, Exec. V.P. Corp. Development, ARM

I also spoke with Rod Simon from OpenText who was exhibiting at the Design Expo. He was presenting their secure high-speed remote connectivity product and a new MS-Outlook plug-in for huge file transfers that is secure and trackable.  Follow this link to hear this 4 min.  interview:

“Exceed onDemand and New Managed File Transfer”, Rod SimonOpenText Connectivity Solutions Group

I also took photos at the Design Expo.  Enjoy! (more…)

Design and Verification Conf. 2012 – Videos, Pictures, and I predict the future

Monday, March 12th, 2012

I was at DVCon 2012 in San Jose, CA, and did over 25 video interviews at the event with different exhibitors, analysts such as Gary Smith, and industry colleagues such as Mark Gilbert of EDA Careers and Ali Iranmanesh of the International Society for Quality Electronic Design.   I also was on the ‘receiving end’ of some questions, when Ed Lee of LeePR graciously took the time to ask me about the state and future of EDA, EDA PR and  It was a great event, with a lot of traffic, new exhibitors, and growing attendance.

You can see all of the DVCon 2012 videos here.

Also at DVCon 2102,  I took photos of the booths and exhibits, which you can see below. (more…)

Interview with Herman Chu, General Chair, SEMI-THERM Conference, March 18-22, San Jose, CA

Thursday, March 8th, 2012

I had the pleasure of speaking with Herman Chu, General Chair, SEMI-THERM Conference that is taking place at the DoubleTree Hotel,  March 18-22, in San Jose, CA.   Herman talked about the inflection point we are undergoing right now with thermal demands of electronic systems, and how the SEMI-THERM conference will address those challenges.

You can hear the interview with Herman Chu here.


EDAC’s CEO Forecast Panel

Thursday, March 8th, 2012

This DAC blog is from March 2, 2012 by Paul McLellan


This year’s CEO forecast panel was held at Silicon Valley Bank. Bankers live better than verification engineers, as if you didn’t know, based on the quality of the wine they were serving!

This year the panellists were Ed Cheng from Gradient, Lip-Bu, Aart and Wally (and if you don’t know who they are you haven’t been paying attention) and Simon Segars of ARM (not their CEO, of course). Ed Sperling moderated. Somebody had managed to dig up the fact that at the start of his career he’d been a crime reporter, so that made sure that we only got truthful answers all evening!

Read More


Addressing the Design Power Gap and ANSYS / Apache Product Roadmap and Integration

Monday, March 5th, 2012

At DesignCon 2012, I had the pleasure of speaking with Vic Kulkarni, Senior Vice President & General Manager of Apache,  about the issues surrounding the Power Gap in product design.  I also spoke separately with Larry Williams from ANSYS and Aveek Sarkar from Apache Design, Inc. which was acquired by ANSYS in Aug. 2011.

The acquisition of Apache complements ANSYS’ software solutions by bringing together best-in-class products that drive ANSYS’ system vision for integrated circuits, electronic packages and printed circuit boards. The complementary combination is expected to accelerate development and delivery of new and innovative products to the marketplace while lowering design and engineering costs for customers.

To understand the issues around the Design Power Gap and how Power Artist from Apache can help  listen to the interview below.


S2C: FPGA Base prototyping- Download white paper

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