The Dominion of Design
Graham is Sr. Director of Marketing at Real Intent. He has over 20 years experience in the design automation industry. Occasionally he writes blogs for the Dominion of Design. The views and opinions expressed in this blog are his alone and not those of his employer.
ARM TechCon 2011 – Chip Design Day
October 26th, 2011 by Graham Bell
Oct. 25 at the Santa Clara Convention Center was ARM Techcon 2011 – Chip Design Day. While walking the Exhibit Hall, I met Lori Kate Smith, Sr. Manager Community Programs at ARM. She introduced me to James Bruce, Lead Mobile Strategist at ARM who see the vision for the next 3 to 5 years in the Mobile space. James gave a very interesting interview which can be heard here.
I also stopped by the Atrenta booth and spoke with Mike Gianfagna, V.P. of Marketing who talked about Early PPA analysis on AMBA-based designs. We talked about how early what-if analysis of performance, power and area on different candidate SOC architecture implementations. You can hear the interview with Mike here.
Besides the interviews, I also took photos of the exhibits and visitors to the event. You can see the photo gallery below.