Oct. 25 at the Santa Clara Convention Center was ARM Techcon 2011 – Chip Design Day.   While walking the Exhibit Hall, I met Lori Kate Smith, Sr. Manager Community Programs at ARM.   She introduced me to James Bruce, Lead Mobile Strategist at ARM who see the vision for the next 3 to 5 years in the Mobile space.   James gave a very interesting interview which can be heard here.

I also stopped by the Atrenta booth and spoke with Mike Gianfagna, V.P. of Marketing who talked about Early PPA analysis on AMBA-based designs.   We talked about how early what-if analysis of performance, power and area on different candidate SOC architecture implementations.   You can hear the interview with Mike here.

Besides the interviews, I also took photos of the exhibits and visitors to the event.  You can see the photo gallery below.

Enjoy!

+Graham