Last year I attended Zuken World in San Antonio TX, but did not meet either of the Castro twins. Instead I attended the release of the CR-8000 PCB design environment and learned a lot about a company that at times seems a bit shy in its marketing approach in the US. Its style contrasts with the more aggressive approach of its competitors. I have often speculated that this is due to different cultures in Japan and in the US. Zuken, enjoys a significant place in the PCB market, competing with Mentor for leadership in the market. The CR-8000 is truly a system level design environment that approaches PCB architecture, design, and implementation in a holistic way.
This year Zuken will hold eight such events throughout the world: six in different European countries, one in Japan, and the one in the US. This one will take place at the Hyatt Regency in Newport Beach October 15 -17. What separate Zuken World from other similar customer oriented events is the fact that some non – Zuken customers to attend the event. As it was explained to me, who but satisfied customers can best introduce prospects to the advantages of Zuken’s products? It makes sense, especially when one strips the ingrained paranoia typical of US companies who are always afraid that the competition will take advantage of “privileged” information. But customers’ events hardly contain privileged information. With social media, nothing said in confidence stay private, so I think that Zuken’s approach is a winning one.
The conference kicks off on Monday October 15 with an evening Welcome Reception – a great time to meet other attendees. Tuesday and Wednesday are full days of sessions, culminating with the Conference Dinner on Wednesday evening. As in past years, Zuken will offer training on the Thursday following the conference.