Everyone loves a good underdog story. In EDA, that covers about 98% of the suppliers. There are lots of them. In an industry in which three companies with broad product lines control the vast majority of the revenue, about 200 other companies, with point tools principally, battle the giants head-to-head in their own narrow product space.
Many of the smaller companies with great products and teams behind them manage to carve out a strong position with point tools. With focused resources and dedication, and a make-the-customer-successful-or-die attitude, small EDA companies are able to win, sustain themselves and, in many instances, thrive. The key is a winning strategy, whether a more focused effort on products or specialized support resources or a completely new approach to solving a customer problem.