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Cindy Wilson, Marketing Communications Manager
Cindy Wilson, Marketing Communications Manager
Wilson has been marketing communications manager at EVE since 2006 and is responsible for its tradeshows, seminars and events planning, media planning, social networking programs and budgeting. She has worked in EDA since 2002 when she joined Tharas Systems and held various positions, including … More »

EVE’s Positive Impressions of This Year’s DAC

June 19th, 2012 by Cindy Wilson, Marketing Communications Manager

DAC may be over, but the feeling of community and a job well done has stayed with those of us who staffed the EVE booth. We are quite happy with the turnout this year and, if you walked by our booth, you’ll know why –– our presentations were well attended all three days. Monday, in particular, was brimming with attendees all eager to learn more about our ZeBu hardware-assisted verification platform. In fact, we scheduled an additional presentation or two due to the heavy traffic and high degree of interest.

ZeBu’s new Post-run Debug (PRD) capability, a way to ensure that verification engineers never miss capturing a bug, created a lot of excitement, as did our low-power verification to check functional integrity of multi-power domains or islands on/off switching. They were complemented by our ESL co-emulation for early software development. New and updated application-specific debug environments for wireless handsets, Ethernet and HDMI video generated loads of notice as well.

For EVE, DAC is an opportunity to connect with the community. We treat it as a way to get in front of a large number of community members, including existing customers, prospects, partners and competitors, in a short amount of time. We were able to schedule important meetings. It’s an opportunity to demonstrate ZeBu and create a positive first impression of EVE. While we enjoy ourselves at DAC, we work hard, but it is well worth the effort, especially since we set specific, measurable goals to succeed.

And, succeed we did. For example, we collected more leads than we did last year and many of them would be considered hot leads. While they are predominantly from the U.S., a good number are international. Our sales team will be busy qualifying them over the next several months!

According to Ron Choi, a long-time member of the EVE team, the demos and our direction seemed to really resonate with the audience. Attendees seemed especially interested in our vertical solutions, including MIPI and networking, transactors and ESL integration.

Ralph Zak, our business development director, concurs. He reports that we drew a lot of attention from not only engineers from around the world, but also from companies wanting to engage in technology partnerships to cooperatively build a broad spectrum of accelerated verification solutions. He, too, will be busy over the coming months.

A ZeBu user likes it so much that he did a presentation on the evaluation and selection of ZeBu. Takashi Kawabe from Konica Minolta presented “Optimizing Transaction-Based Co-Emulation Performance” during Thursday’s User Track. Regular readers of our ForEVEr blog will remember that he and Mitsuhiro Matsumoto, our AE manager from EVE KK in Japan, co-wrote a recent blog on the same topic.

Finally, special thanks go to the team at MP Associates, DAC’s long-time organizers, who make this all possible. Our team was especially pleased with the good organization and hotel proximity to the convention center. I’m a member of DAC’s Industry Liaison Committee and see firsthand the effort and dedication from this group that includes Lee Wood, Susie Horn, Kevin Lepine and Kathy Embler.

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