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Archive for June 19th, 2012

EVE’s Positive Impressions of This Year’s DAC

Tuesday, June 19th, 2012

DAC may be over, but the feeling of community and a job well done has stayed with those of us who staffed the EVE booth. We are quite happy with the turnout this year and, if you walked by our booth, you’ll know why –– our presentations were well attended all three days. Monday, in particular, was brimming with attendees all eager to learn more about our ZeBu hardware-assisted verification platform. In fact, we scheduled an additional presentation or two due to the heavy traffic and high degree of interest.

ZeBu’s new Post-run Debug (PRD) capability, a way to ensure that verification engineers never miss capturing a bug, created a lot of excitement, as did our low-power verification to check functional integrity of multi-power domains or islands on/off switching. They were complemented by our ESL co-emulation for early software development. New and updated application-specific debug environments for wireless handsets, Ethernet and HDMI video generated loads of notice as well.

For EVE, DAC is an opportunity to connect with the community. We treat it as a way to get in front of a large number of community members, including existing customers, prospects, partners and competitors, in a short amount of time. We were able to schedule important meetings. It’s an opportunity to demonstrate ZeBu and create a positive first impression of EVE. While we enjoy ourselves at DAC, we work hard, but it is well worth the effort, especially since we set specific, measurable goals to succeed.


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