A commonly asked question I hear all the time is: “What is up with Social Media?” As well as, “Is this just another phase?” And, “Do companies need to get on board or just ride it out?”
The answer to all is YES; your company needs to be established with Facebook, Linkedin, Twitter and YouTube for it to be considered current in Marketing now-a-days. Every year the cost/return to traditional Marketing will continue to decline. In 5 years time, it will just be the way things are done.
Keep in mind, it is found that increased sales, decreased cost and customer satisfaction are the top three reasons why it is important for business to connect with Social Media. Although some executives are still reluctant to the idea of putting time and efforts into something they are not sure about. They may be worried that “bad” feedback might come out of Social Media.
Always remember that companies will get both good and bad feedback throughout their lifetime, but “negativity” is not a bad thing. It is important that you respond in a timely fashion and be sure to always respond in a professional way.
EVE has put together a Social Media Strategy, based on my research, training I received at an American Marketing Association workshop and input from the sales and marketing teams. My suggestions for getting started are based on this exercise.
You may want to begin with a brainstorming session with your team to determine which Social Media avenues are best for your company. Before jumping into social networking as a marketing tactic, you should consider the following.
- What is the business objective? What are our goals?
- What does our audience want? What needs will a community fulfill? (Question: Do we need to define community?)
- What can we do to encourage interaction among members?
- Is there something else we can provide our users other than the conversation? How do we add value to keep them coming back?
- How can we keep our site new and fresh?
If you haven’t already, consider blogging or being on a regular guest blogger on another blog. This helps expose your company and, with good content, people will always come back to view your blogs.
Here’s a great point from the blog by David Amerland, the author of the best-selling “SEO Help: 20 steps to get your website to Google’s #1 page,” on “Social Media Marketing is Crucial to your Business Success”:
The days when customers trusted a faceless corporation or even a remote business with a website are long gone. Today, those who are online want to make a value-judgment about a business based on what they can assess from what they see. A lack of social media marketing is often deemed to be a negative mark against a business as it makes it difficult to connect with.
To read the entire article, go to: http://technorati.com/business/article/social-media-marketing-is-crucial…
What does your company’s website look like and what grade do you think it would receive? Check it out athttp://websitegrader.com/
Although you may think it is all about the numbers, it isn’t. It is about making the web work for you 24/7. It’s about monetizing new products and services via the social platforms and, if only 50 of those 100 or 100,000 who check out your website buy your product, those are the 50 you need to engage.
I’ll review ways to analyze the success of social networking programs in my next blog post. Until then, go ahead and get started!