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 Bridging the Frontier
Bob Smith, Executive Director
Bob Smith, Executive Director
Bob Smith is Executive Director of the ESD Alliance responsible for its management and operations. Previously, Bob was senior vice president of Marketing and Business Development at Uniquify, responsible for brand development, positioning, strategy and business development activities. Bob began his … More »

Welcome CAST and SoC Solutions, New Members of the ESD Alliance

April 25th, 2017 by Bob Smith, Executive Director

Please join me in welcoming two new members of the ESD Alliance –– CAST and SoC Solutions –– both of whom are semiconductor IP providers and intend to become active members of our SIP Working Group.

CAST of Woodcliff Lake, N.J., has 23 years of SIP experience and offers a range of production-proven SIP cores that include controllers and processors, compression, peripherals, interconnect and security, and encryption.

SoC Solutions from Suwanee, Ga., enables next-generation IoT and Machine to Machine (M2M) silicon devices by supplying processor-based IP and services to build innovative, low-power “connected” products.

According to Jim Bruister, SoC Solutions’ CEO: “The ESD Alliance is the all-important connection to the semiconductor design ecosystem. For a company like ours, there’s no better organization to belong to for both the networking opportunities and the Semiconductor IP Working Group that’s helping to define so many critical aspects of our market segment.”

“The IP market segment surpassed the historically larger CAE segment of EDA and needs focused, committed attention to a variety of business and technical requirements,” concurs Nikos Zervas, CEO of CAST. “The SIP Working Group offers a forum for companies to identify new growth areas and advance the most effective means to deliver our technology.”

Jim and Nikos are right. The SIP Working Group headed by Warren Savage, Silvaco’s general manager of IP, is creating a common methodology and best practices for fingerprinting, and an end-to-end solution for tracking and auditing soft and hard IP.

We’re delighted companies like CAST and SoC Solutions that also provide design services recognize the ESD Alliance as their voice to the semiconductor design ecosystem. As Jim Bruister pointed out, SoC Solutions values the Alliance’s range of networking opportunities, as does CAST. Both agree that the networking opportunities are another great reason for joining.

Has your company considered joining the ESD Alliance? Our roster of member companies is growing, especially in the IP market sector, an increasingly important area of the semiconductor industry. If your company would like to join or learn more about the membership options, please visit the ESD Alliance website to read more about the SIP Working Group, our other committees and ongoing initiatives. I’m available to answer questions as well and can be contacted at

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