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 Bridging the Frontier
Bob Smith, Executive Director
Bob Smith, Executive Director
Bob Smith is Executive Director of the ESD Alliance responsible for its management and operations. Previously, Bob was senior vice president of Marketing and Business Development at Uniquify, responsible for brand development, positioning, strategy and business development activities. Bob began his … More »

ESD Alliance on a Roll …

April 19th, 2016 by Bob Smith, Executive Director

It’s been only a few short weeks since we launched the Electronic System Design (ESD) Alliance and we haven’t stopped there.ESDA_150 new logo - 2016-03-31

The party March 30 was a huge success, with more than 100 members of the design ecosystem community helping us celebrate our new name and expanded mission. The pictures show the support and enthusiasm better than I can in words. The slideshow can be found at:

For a look at why we made the sweeping changes, check out the March 31 news release found at:

Next up, we announced last week that well-known visionary, leader and technology investor Lucio Lanza, managing director of Lanza techVentures, has been appointed to the Board of Directors. We are especially pleased that he accepted the board’s invitation because he has tremendous insights and an astute understanding of the market. Fittingly, Lucio was the recipient of the Phil Kaufman Award for Distinguished Contributions to EDA in 2014 for his substantial impact on EDA through his strategic and financial assistance to innovative EDA companies. Welcome, Lucio! The news release with details can be found at:

And today, we announced a significant partnership with Semico, a prominent semiconductor marketing and consulting research company, that will give our members several appealing added benefits. For example, Semico will provide Alliance members a discount for purchase of individual research reports, offer enterprise-wide access to its IPI Monthly Report and extend admission discounts to Semico conference events. In return, Semico has joined the Alliance as an associate member. For more information, check out the news release:

As we’re demonstrating, the ESD Alliance is an organization with the goal supporting the entire semiconductor design ecosystem, a critical aspect of the continued growth and success of the $360 billion semiconductor industry. Our expanded mission as an international association of companies is to work with providers of goods and services throughout the chip design ecosystem and act as a forum to address technical, marketing, economic and legislative issues affecting them.

We believe the ESD Alliance is well positioned to become the central voice to communicate and promote the value of the semiconductor design industry as a vital component of the global electronics industry. It can become your company’s voice within the industry as well. If your company is not a member as yet, please consider joining now and being part of the movement. To learn more about the ESD Alliance and how your company can become a member, contact me at or visit

Watch this space for an announcement of another event Tuesday, May 17, and much more from the ESD Alliance. Join us … we’re on a roll!

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