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Bob Smith, Executive Director
Bob Smith, Executive Director
Bob Smith is Executive Director of the ESD Alliance responsible for its management and operations. Previously, Bob was senior vice president of Marketing and Business Development at Uniquify, responsible for brand development, positioning, strategy and business development activities. Bob began his … More »

EDAC Event During DVCon Highlights Verification Company’s Success

February 3rd, 2016 by Bob Smith, Executive Director

EDAC_EDAC Connected Logo_December 2015Now, there’s another reason to head to the DoubleTree Hotel in San Jose, Calif., the week of February 29. Yes, the annual DVCon kicks off Monday, February 29, with a day full of tutorials and the DVCon Expo and Booth Crawl that begins at 5 p.m.

Tuesday evening, March 1, EDAC and our Emerging Companies Committee will host the next “Crossing the Chasm: From Technology to Valuable Enterprise.” Jim Hogan will chat with Dr. Ajoy Bose, former chairman, president and CEO of Atrenta, about how Atrenta successfully crossed the chasm, moving from technology company to valuable enterprise acquired by Synopsys.

The evening will start at 6 p.m., just as the DVCon exhibits close for the day. A networking session with light refreshments will be held from 6-7 p.m. The discussion will begin at 7 p.m. DVCon attendees are welcome to join us.

Everyone reading this blog knows or has heard of Jim Hogan, an indefatigable promoter of EDA, and the series he created on the entrepreneurial experience. An earlier blog features an interview with Jim on this popular event.

Inviting Dr. Bose to speak is an inspired choice for an EDAC event during DVCon, a noted yearly verification event. Atrenta, a company Dr. Bose founded in 2001, was a well-known and successful verification company.

Dr. Bose began his career at AT&T Bell Laboratories in Murray Hill, N.J. and spent 12 years in a series of increasingly responsible positions ending as department head, Integrated Circuit Design Automation Department. From AT&T, he moved to Cadence Design Systems where he served as vice president of engineering. In this role, he managed and led the team that pioneered the Verilog simulation products, an important verification tool today. Prior to establishing Atrenta, Dr. Bose was founder and president of Software & Technologies, Inc. and Interra, Inc. He received a Bachelor of Science degree in Electrical Engineering from the Indian Institute of Technology in Kanpur, India, which awarded him the Distinguished Alumni award. He earned a Master of Science degree and a Ph.D. in Electrical and Computer Engineering from the University of Texas at Austin.

As always, special thanks goes to Steve Pollock, the chair of the Emerging Companies Committee and vice president of marketing and sales at Semi-Pac Inc., for organizing the event. Paul Cohen, EDAC’s member of the Technical Staff, and Julie Rogers, director of Marketing and Operations, deserve recognition for this event as well, as does the terrific team at MP Associates, organizers of DVCon.

The evening is open free of charge to all EDAC member companies and registered DVCon attendees. Others are invited to attend for a fee of $40. Registration information can be found at:

I hope to see you there!

Details about DVCon can be found at:

As I’ve hinted in previous blogs, there’s plenty going on behind the scenes within EDAC and the excitement’s building. I’ll be able to share with you the changes soon. Meanwhile, two recent video interviews I did with Sean O’Kane at ChipEstimate and Sanjay Gangal at EDACafe give a bit of a preview. They can be found at: and

We welcome all EDA and IP vendors into EDAC, “Where Electronics Begins.” For more information about EDAC and how to become a member, contact me at or visit

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