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 Bridging the Frontier
Julie Rogers
Julie Rogers
Julie Rogers is the Director of Marketing and Operations of ESD-Alliance.  She oversees all events, industry trade show and collaboration activities with member companies and associates in the semiconductor ecosystem.  She brings expertise in event planning, member development, trade show … More »

WIT and Wisdom with Women in the Workplace …

 
December 11th, 2017 by Julie Rogers

A large and enthusiastic crowd greeted five high-powered women panelists as they took the stage two weeks ago to talk about “Empowering Leadership with WIT and WISDOM” with Ann Steffora Mutschler of Semiconductor Engineering. The memorable evening was co-hosted by ANSYS, the ESD Alliance and SEMI at SEMI’s new headquarters in Milpitas, Calif.

Ajit Manocha, SEMI’s president and CEO, offered a welcome and conveyed the organization’s commitment to advancement in the workplace as attendees began settling in. He suggested that a better title for the evening would be “WIT and WISDOM with Women in the Workplace,” that got plenty of smiles and heads nodding in agreement.

At the WIT and Wisdom panel (standing from left to right): Amita Dharwan, Annapoorna Krishnaswamy, Renuka Vankuri, Neela Kulkarni, Panelist Indira Joshi, Vic Kulkarni, Moderator Ann Steffora Mutschler, Panelist Sundari Mitra, Julie Rogers and Panelist Mona Sabet. Kneeling from left to right: Dhrithi Bankuru, Emine Bostanci and Jason Woo.

I’m sure audience members, a mix of men and women, will take heed to the pearls of wisdom from the empowering 90 minute-long discussion. Ann asked each panelist to focus on an area, from personal branding and leadership to negotiation, networking and mentoring. She captured valuable insights each of the women made in a great wrap-up article that includes photos of the evening. It can be found at: http://bit.ly/2Apad0C. A recording of the panel is posted on the ESD Alliance website, along with additional photos, at: http://bit.ly/2jc5ffQ.

A special note of thanks is in order to everyone who made the evening possible. ANSYS’ Vic Kulkarni and Annapoorna Krishnaswamy and Marie Brunet drove the planning. Additionally, Paul Cohen from the ESD Alliance, Bettina Weiss, John Friedlund, Hemant Patel and Scott Pedro from SEMI  deserve a round of thanks as well.

… Quickly Followed by an Evening on Artificial Intelligence

We switched gears from career development to “Artificial Intelligence and Convolution Neural Networks,” an evening we co-hosted last week with San Jose State University at SJSU and moderated by Jim Hogan of Vista Ventures. If you missed the evening, the video and photos are available at:  http://bit.ly/2kx4tOu.

“Artificial Intelligence and Convolution Neural Networks” panelists were (from left to right): Entrepreneur and Technologist Chris Rowen, James Gambale, a patent attorney, Drew Wingard, co-founder and CTO of Sonics and Raik Brinkmann, president and CEO of Onespin. Jim Hogan, who served as moderator, is at the right-hand side of the photo.

February is the Phil Kaufman Award Ceremony and Dinner

And finally, I can report that we secured the San Jose City Hall Rotunda for the Phil Kaufman Award ceremony and dinner Thursday, February 8. Dr. Rob A. Rutenbar, senior vice chancellor for Research at the University of Pittsburgh, is the recipient of the 2017 Phil Kaufman Award for Distinguished Contributions to Electronic System Design. We hope you will be able to join the ESD Alliance and the IEEE Council on EDA (CEDA) in honoring Dr. Rutenbar at this unique event space. Special thanks to Arm and Cadence for signing up early to sponsor the event. We have more levels of sponsorship available.  Sponsorship information can be found at: http://bit.ly/2BebB9W. Registration will be available soon.

If your company would like to join the ESD Alliance, please visit the ESD Alliance website to read about our committees and ongoing initiatives. You can contact me (julie@esd-alliance.org) or our Executive Director Bob Smith (bob@esd-alliance.org) for more information.

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WIT and Wisdom in the Age of Artificial Intelligence

 
November 21st, 2017 by Bob Smith, Executive Director

Paul Cohen
Member of the Technical Staff
ESD Alliance

Editor’s Note: Filling in for Bob Smith, executive director of the ESD Alliance, is Paul Cohen, its member of the technical staff.

Two upcoming events co-hosted by the ESD Alliance, “Empowering Leadership with WIT and WISDOM” and “Artificial Intelligence and Convolution Neural Networks,” are only days apart from one another and seem to tackle decidedly different topics. Or do they?

For “Empowering Leadership with WIT (Women in Technology) and WISDOM,” a panel of executives from the technology sector will explore various career choices for men and women Tuesday, November 28, at SEMI in Milpitas, Calif.

“Artificial Intelligence and Convolution Neural Networks” Monday, December 4, at San Jose State University (SJSU) will feature a panel discussion on the systems companies are building to gather data and process it to drive business operations.

The WIT and WISDOM panel will be moderated by Ann Steffora Mutschler, executive editor/EDA at Semiconductor Engineering, and features:

  • Amita Dhawan, executive director, Applications at Stanford Health Care
  • Indira Joshi, Samsung Memory Solutions Lab’s director of Datacenter Storage and Memory Architecture
  • Sundari Mitra, CEO and co-founder of NetSpeed Systems
  • Mona Sabet, Tribal Ventures’ managing director
  • Margaret Schmitt, chief of staff to the CEO at ANSYS

We’re hosting the evening with ANSYS, SEMI and Semiconductor Engineering.

Although “Women in Technology” is part of the title, topics for the evening are important to everyone trying to advance their career in technology. Key topics include personal branding, leadership negotiating skills, networking, and mentoring. Within these topics, panelists will discuss issues such as making a memorable first impression, prioritizing our time effectively and other tips on furthering our careers.

While we reached maximum room capacity for the evening and registration is closed, please contact me (paul@esd-alliance.org) about being waitlisted if you are interested in attending.

Seating still is available, however, for “Artificial Intelligence and Convolution Neural Networks” that we’re co-hosting with SJSU. This is the third event in a series, “Industrial Revolution 4: The Cognitive Era,” where experts discuss how the emerging field of cognitive science is shaping our future.

Moderated by Jim Hogan of Vista Ventures, panelists are:

  • Raik Brinkmann, president and CEO of OneSpin Solutions
  • Chris Rowen, principal at Cognite Ventures
  • James R. Gambale Jr., a registered patent attorney
  • Drew Wingard, Sonics’ co-founder and CTO

Beginning at 6:30 p.m. with refreshments and networking, the panel will start at 7 p.m. and run until 8:30 p.m. at SJSU’s Diaz Compean Student Union Theater. This event is free and open to all. Parking is complimentary at the SJSU campus. Registration information can be found at:  http://bit.ly/2iNhgvu

We hope to see you at one or both events. Afterward, let’s compare notes to determine whether the topics are related. Certainly, both are relevant.

To all our U.S. readers, Happy Thanksgiving! 

Empowering Leadership with WIT and WISDOM

 
November 1st, 2017 by Bob Smith, Executive Director

Mark your calendars and register today for “Empowering Leadership with WIT (Women in Technology) and WISDOM,” a panel of executives from the technology sector who will explore various career choices for men and women. It will be held Tuesday, November 28, at SEMI in Milpitas, Calif., and begins with dinner and refreshments at 6 p.m. The panel discussion will start at 6:45 p.m. and conclude at 8:30 p.m. 

Your hosts for the evening are the ESD Alliance, ANSYS, SEMI and Semiconductor Engineering, along with NetSpeed Systems, Samsung, Stanford Health Care and Tribal Ventures.

You can expect a lively and topical discussion, moderated by Ann Steffora Mutschler, executive editor/EDA at Semiconductor Engineering, that will include tips and insights into personal branding, leadership, negotiation, networking and mentoring. Its aim is to help you develop your personal strategy to achieve your goals, whether you are starting out, seeking your next opportunity or trying to proactively navigate your career.

The impressive lineup of panelists includes:

  • Amita Dhawan, executive director, Applications at Stanford Health Care
  • Indira Joshi, Samsung Memory Solutions Lab’s director of Datacenter Storage and Memory Architecture
  • Sundari Mitra, CEO and co-founder of NetSpeed Systems
  • Mona Sabet, Tribal Ventures’ managing director
  • Margaret Schmitt, chief of staff to the CEO at ANSYS

I’m sure you assume the program was proposed by women and constructed by a committee of women and I’m here to tell you that your assumption is wrong! ANSYS’ Vic Kulkarni, a friend of the ESD Alliance, approached me in late September about a WIT evening and I jumped at the opportunity. Vic and Annapoorna Krishnaswamy, also from ANSYS, quickly organized a committee of men and women to plan for the evening. Additional committee members are Paul Cohen and Julie Rogers from the ESD Alliance, Bettina Weiss and John Friedlund from SEMI and Marie Brunet from ANSYS.

While the evening is free of charge, seating is limited and those seats are filling fast! To register, go to: http://conta.cc/2hieFpF

SEMI is located at 673 South Milpitas Blvd., Milpitas.

December 4 Event on Artificial Intelligence and Convolution Neural Networks

The next evening the ESD Alliance is co-hosting with San Jose State University (SJSU) follows this latest event Monday, December 4. “Artificial Intelligence and Convolution Neural Networks” will be held at SJSU’s Diaz Compean Student Union Theater and features a panel discussion on the systems companies are building to gather data and process it to drive business operations. It will be moderated by Jim Hogan of Vista Ventures.

Panelists include:

  • Raik Brinkmann, president and CEO of OneSpin Solutions
  • Chris Rowen, principal at Cognite Ventures
  • James R. Gambale Jr., a registered patent attorney
  • Drew Wingard, Sonics’ co-founder and CTO

This event also is free and open to all. Parking is complimentary at the SJSU campus. Registration information can be found at:  http://bit.ly/2iNhgvu

Dr. Rob A. Rutenbar of the University of Pittsburgh Honored with 2017 Phil Kaufman Award

I’m pleased to report that Dr. Rob A. Rutenbar, senior vice chancellor for Research at the University of Pittsburgh, is the recipient of the 2017 Phil Kaufman Award for Distinguished Contributions to Electronic System Design. The award ceremony and dinner, hosted by the ESD Alliance and the IEEE Council on EDA (CEDA), will be held in Silicon Valley, Calif., Thursday, February 8. Watch for lengthier blog post about Dr. Rutenbar and details on the dinner soon.

Cognitive Era Series Continues October 18

 
October 10th, 2017 by Bob Smith, Executive Director

We hope you’ll be able to attend the second evening in a series on The Cognitive Era titled, “Preparing for the Cognitive Era: Education, Occupation and You,” offered by Vishal Kapoor, a founding principal at three legged stool.

Vishal Kapoor

The evening, presented by Jim Hogan and co-hosted by the ESD Alliance and San Jose State University (SJSU), will be held Wednesday, October 18, beginning at 6:30 p.m. with light refreshments and networking. Vishal’s talk will start at 7 p.m. and run until 8:30 p.m.

Vishal will share his perspective on the dynamics of the Cognitive Era and assess the major shifts in education, occupation and understanding of the practical dynamics. He will challenge audience members to think about how the Cognitive Era is affecting them and whether they are prepared for it.

The event, open and free of charge, will be held at SJSU’s Diaz Compean Student Union Theater, 211 South 9th Street, San Jose, Calif.  To register, go to: http://bit.ly/2xar60S

San Jose State University

Diaz Compean Student Union Theater

211 South 9th Street

San Jose, Calif. 95112

Complimentary parking is available.

Many of you know Vishal and three legged stool, a boutique consulting firm that focuses on product/market fit, channel strategies and product launch. Before three legged stool, he was vice president of marketing and product management at Cadence, giving him insight into the system design ecosystem. These days, he works with a broad range of clients from large corporations to startups. three legged stool works with organizations to drive all aspects of new business/product creation, including business and marketing plans, target customer segmentation, product definition, pricing and packaging, brand, market gap analyses and product market fit.

Earlier in his career and prior to Cadence, Vishal worked in engineering, sales and product management at Alcatel, Silicon Access Networks and Verisity. He started his career engaged in the discovery of the Higgs Boson, developing big data and tiered data acquisition systems at the Superconducting Super Collider for the U.S. Department of Energy.
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Capitalism & Humanities

 
September 28th, 2017 by Bob Smith, Executive Director

Filling in for Bob Smith, the ESD Alliance’s executive director, is Julie Rogers, the Alliance’s director of Marketing and Operations.

Julie Rogers, the ESD Alliance’s director of Marketing and Operations, is this week’s guest blogger.

Thanks to all of our members who attended the inaugural event for Industrial Revolution Four: The Cognitive Era held at San Jose State University September 20.

It was our first time partnering with the university in an academic setting; a good mix of industry, faculty and students provided a lively discussion and exchange of ideas during the Q & A session. Industry talent Sean O’Kane was emcee and Jim Hogan the main presenter. Take away: Overall the Industrial Revolution 4.0 is going to bring great benefits to many, but then there are going to be major disruptions in the “flow” of humanity. There will be winners and losers at the industry level, company level and worker level and the disruptive events will be shorter than revolutions bygone. Agility and adaptability will be the key to success. Many jobs will change; workers will need to be retrained. The Radiologist will need to train and help program the MRI machine on what to look for. The MRI will take less time and money, so it improves patient care and thus improves the betterment of the whole.
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An Evening with Jim Hogan on the Cognitive Era Sponsored by the ESD Alliance and San Jose State University

 
September 8th, 2017 by Bob Smith, Executive Director

Jim Hogan will help the ESD Alliance and San Jose State University (SJSU) usher in the Autumnal Equinox with a talk on “IR4 (short for the fourth industrial revolution): The Cognitive Era” Wednesday, September 20.

What, you might ask, is the Cognitive Era and why should I be interested? Well, anyone who knows Jim knows he’s an engaging speaker. He’s captivated by cognitive computing and all its implications. In this talk, he will discuss cognitive science, a diverse field unified by basic inquiries into how education, career and life change in the cognitive era, and how people, animals or computers think, act and learn. His presentation will explain how cognitive science brings together methods and discoveries from neuroscience, psychology, linguistics, philosophy and data/computer science to understand the mind/brain. Of course, we can rest assured Jim will tie this into what it means for electronic products, semiconductors and the system design ecosystem.

Our evening will get started at 6 p.m. with refreshments and networking. Jim’s talk will begin at 7 p.m. and run until approximately 8:30 p.m.
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Now’s a Great Time to Join the ESD Alliance!

 
August 7th, 2017 by Bob Smith, Executive Director

Now is a great time to join the ESD Alliance. In fact, the timing hasn’t been better. Membership increased by 20% over last year’s numbers. We’re in the midst of planning our fall schedule that will include a few popular events, such as the Phil Kaufman Award ceremony and dinner, always a crowd pleaser and terrific networking opportunity. By joining now, you and your employees can attend many of our fall networking events at no additional cost.

The ESD Alliance isn’t only about networking and educational events. In fact, we have quite a few largely unheralded programs that our members consider of great value. We break them into five additional categories –– market information, risk management, growth and efficiency, emerging companies and industry voice.

For example, the Market Statistics Service (MSS) is a mainstay among them and is part of the market information category. Quarterly revenue data is collected from contributing companies and aggregated by an outside accounting firm to ensure no individual company data is disclosed. Members receive a quarterly report with excellent, up-to-date information and trends for determining total available market and so much more. The driver of this 20-year program is Wally Rhines from Mentor, a Siemens Business, which should give you a hint to its importance and relevance.

In more ways than I can count, the Export Committee is an effective and invaluable resource to member companies for risk management and avoidance. It represents all of them with a unified voice in Washington, D.C., on export licensing and compliance issues. I recently blogged about the help it gave to two new members Helic (http://bit.ly/2vesFGT) and SoC Solutions, now Silvaco (http://bit.ly/2fmvcuJ).

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The ESD Alliance Goes to DAC

 
July 18th, 2017 by Bob Smith, Executive Director

Approximately 5,000 members of the electronic system design ecosystem were in full force in Austin, Texas, last month for the annual Design Automation Conference. The ESD Alliance as both a sponsor and exhibitor was there, of course, and Julie Rogers, Paul Cohen and I attempted to get to every booth and every presentation while Paul’s granddaughter Rachael staffed our booth. We had a chance to meet many new faces and catch up with long-time friends and associates. Our informal survey told us that exhibitors were pleased with the turnout in Austin, many of whom said they had loads of good conversations about tools and methodologies.

Michael (Mac) McNamara, DAC’s General chair, and the DAC Executive Committee should be commended for the keynote speakers who left every member of the audience enthused, inspired and jazzed. What could be better?

What indeed? The Pavilion on the DAC exhibit floor was a popular attraction. Of special note was the Sky Talk moderated by Ed Sperling of Semiconductor Engineering and featuring ARM’s CEO Simon Segars and Lucio Lanza, managing director of Lanza techVentures, both of whom are Alliance Board Members. Kudos to Simon for being awake and alert at 3 a.m. in Japan to participate remotely. All’s forgiven for he had good reason to be teleconferenced into DAC instead of being there in person –– he was named that week to the SoftBank board of directors and attended his first board meeting.

Ed also moderated informative Sky Talk sessions with other ESD Alliance board members Lip-Bu Tan from Cadence, Wally Rhines of Mentor, a Siemens Business, and Synopsys’ Aart de Gues.
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EDDR Software Joins ESD Alliance; MSS Report Shows Growth, Export Committee’s Expertise

 
July 6th, 2017 by Bob Smith, Executive Director

It’s been a busy few weeks since DAC and full of good news from the ESD Alliance. First, we welcomed our newest member EDDR Software, developer of custom and open source enterprise solutions for semiconductor design. According to Kevin Nesmith, EDDR Software’s CEO, “The ESD Alliance has the potential to open opportunities for us to partner with other member companies to create better solutions for users. We look forward to participating in working groups to help set the direction of the semiconductor design ecosystem.” The news release with more information is available at: http://bit.ly/2uvpTfo 

More good news as our latest Market Statistics Service (MSS) report shows the EDA industry revenue increased 10.5 percent for Q1 2017 to $2167.5 million, compared to $1962 million in Q1 2016. “The EDA industry reported double-digit growth in Q1, led by gains in the two largest categories, CAE and Semiconductor IP,” reports Wally Rhines, board sponsor for the MSS and president and CEO of Mentor, a Siemens business. “The two largest regions, Americas and Asia-Pacific, also reported double-digit growth in Q1.” For more details, see the news release at: http://bit.ly/2suTCUk

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Encryption Guidelines Modified through ESD Alliance’s Export Committee Efforts

 
June 22nd, 2017 by Bob Smith, Executive Director

Congratulations to SoC Solutions and Silvaco! SoC Solutions will soon be under the Silvaco umbrella. (See the news release, “Silvaco to Acquire SoC Solutions.”

As a member of the ESD Alliance, SoC Solutions recently took full advantage of the well-honed expertise of our Export Committee. In fact, as SoC Solutions found, anyone who doubts the value of the ESD Alliance or its Export Committee won’t after learning that the three-person group took on the U.S. Department of Commerce’s Bureau of Industry and Security (BIS) and won.

Yes, consider the Export Committee formidable. Made up of representatives from Synopsys, Mentor and Cadence, it was able to persuade BIS to change a small but important piece of the Encryption and Export Administration Regulations. “In our EDA world, we have one main exemption that my committee gained for the industry back in 2005 –– decontrolling our usage of encryption in the design cycle,” says Cadence’s Larry Disenhof, the chair of the Export Committee. Only in the last year has the main body of encryption regulations caught up with our exemption fully decontrolling ancillary encryption used in products from DVD players and household appliances to protection of IP in electronic design, he added. “Without this exemption, we would have been filing license applications constantly for the last 10 years.”
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